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#EDGETALK : Dark Search, Dark Social, and Dark Mobile Traffic

You know, with digital marketing tactics growing to such a level of performance that and entire SaaS industry has developed around it, and with tracking such a strong component to capturing the picture of ROI, you’d think that we would have a full snapshot of the traffic coming into any site, right?

Unfortunately, that’s not the case. There is a growing lack of transparency of a certain type of traffic : DARK TRAFFIC.

It’s unknown: Dark Search, Dark Social, and Dark Mobile Traffic.

We have an interview today with a man who can shed some light on the subject, that’s Marshall Simmonds of Define Media Group. We’re going dark today, this is a data picture that you need to understand…WELCOME BACK TO THE EDGE.