Marketing in the Age of Miracles and Deepfakes
Mark Schaefer returns to EDGE of the Web to share his vision of marketing’s future in an AI-saturated landscape. With a blend of insight and candor, Mark tackles the evolution of social media, the risks and rewards of AI, and how brands can stand out by tapping into authentic human emotion.
Hear why traditional marketing is falling flat and discover what “everyday awe” means for building deep brand loyalty. Plus, Mark unveils the tech twist behind the cover of his new book, Audacious: How Humans Win in an AI Marketing World. This is not just another marketing chat; it’s a call to disrupt before you’re disrupted.
Key Segments:
- [00:04:12] Marc Schaefer: Marketing Visionary
- [00:07:55] Shift to Private Online Spaces
- [00:12:45]
- [00:15:35] Innovative Tech Saves Podcast Episode
- [00:17:28] AI Mimicking Voices of Deceased Relatives
- [00:21:49] Brand Marketing’s Emotional Impact
- [00:23:25] Everyday Awe and Collective Effervescence
- [00:29:41]
- [00:32:21] “Audacious” Book Concept Exploration
