As digital marketers, do you know when your message isn’t hitting the mark? Or more importantly, why? Solving the “what” the customer is looking for is not the equation, but the “why” they are looking for should be the goal of digital marketing.

So this week we are bringing on the CEO of Rank Hammer, Steve Hammer, to discuss how to find the “why” in your digital marketing campaign. The why means all the difference in the world to your customer.

Plus, we talk to Edge of the Web Contributor Erin Robbins about what is on her mind this week. All this, today on the Edge!