Joanna Wiebe, co-founder of Copy Hackers and Airstory, joins us on the podcast this week to discuss conversion copywriting. Joanna has helped businesses like Invision, Shopify, Crazy Egg, Rainmaker/Copyblogger, BT, AVG, and Tesco optimize their copy.

She also works with research partners like Buffer, Wistia, and MadMimi to test some of her crazy ideas.

We really enjoyed our conversation with Joanna and we hope to have her on in the near future (And see her speak at CTA Conference!)