January 31, 2017
EP 211: How To Get Chosen By Google w/Ronell Smith
Ronell Smith is a content strategist from RS Consulting as well as a Moz Associate. Ronell works with a lot of big brands in his organization and we wanted to pick his brain about how he helps clients develop a content strategy and customer experience through the content.
As he says in the podcast, marketers spend too much time focused on what content is and not what it does. Content is a noun – it is people, places, and things.
Plus, we talk a little bit about his latest blog on Moz.com – how to do effective email outreach.
This week on MarTech, Douglas Karr talks about an interesting infographic from Salesforce explaining about how to create a customer journey map.
All these things and more, this week on the Edge!
Show Reference Links
Ronell Smith’s Website
Why You Should Steal My Daughter’s Playbook for Effective Email Outreach
Ronell Smith – Twitter
How To Map Your Customer Journeys
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