Ronell Smith is a content strategist from RS Consulting as well as a Moz Associate. Ronell works with a lot of big brands in his organization and we wanted to pick his brain about how he helps clients develop a content strategy and customer experience through the content.

As he says in the podcast, marketers spend too much time focused on what content is and not what it does. Content is a noun – it is people, places, and things.

Plus, we talk a little bit about his latest blog on – how to do effective email outreach.

This week on MarTech, Douglas Karr talks about an interesting infographic from Salesforce explaining about how to create a customer journey map.

All these things and more, this week on the Edge!