February 28, 2017
EP 215: Branding and Programmatic Advertising w/Maureen Jann
Maureen Jann is the Director of Marketing at Point It and host of the podcast Fine Point Digital Marketing. We had a great discussion with Maureen and covered a variety of topics. Mainly, we focused on branding, programmatic advertising, and her love of crochet and fancy shoes!
What are programmatic ads and what tools do you need to use for programmatic? Maureen breaks all of that down in this episode (and be sure to download her whitepaper, link is below!) Plus, in the MarTech segment, Douglas Karr talks about his experience with programmatic ads as well.
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4:30 – Start of News
18:00 – Start of Interview with Maureen Jann
55:00 – Start of MarTech.Zone Segment with Douglas Karr
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Show Reference Links
5 Myths of Programmatic Advertising
What is Programmatic Direct Display Advertising?
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