What do you more often – call or text? For many (especially millennials) texting has become the preferred method of communication and Aman Brar CEO of Canvas thinks the next evolution in the hiring process should include texting.

A recent study found that 86% of respondents aged 18-30 felt positive when recruiters utilized text messaging during the interview process. Plus, there are many benefits for the recruiters and HR managers too. It eases the process of reaching today’s talent, saves time, and can even eliminate bias in the hiring process.

Listen to our great conversation with Aman Brar as he joins us in the studio to talk about all the features that Canvas provides and how you can use it in your next job hire!

Download our show today or subscribe to our show on iTunes, Google Play, SoundCloud, TuneIn, iHeartRadio, or Stitcher!


One of the sponsors of Edge of the Web SEMRush – the world’s leading competitive intelligence and keyword research tool trusted by over 1 million online marketers every day. If you want to see exactly where your competitors are advertising online, then head over to semrush.com/edgeoftheweb to get your 14-day free trial today!