“Open the Pod Bay Doors, Hal” – talk about a voice command that caused all sorts of commotion and chaos. Today, however, you probably find yourself asking voice commands to Alexa, Siri, or Google about the weather or music on a regular basis.

For businesses, leveraging voice search presents one of the greatest challenges yet and so we reached out to Duane Forrester, the VP of Industry Insights at Yext, to break down how businesses should be tackling voice search and adapt their marketing for voice assistants and agents.

BONUS: For our email newsletter subscribers, you will receive special bonus content from our interview with Duane Forrester. We never get to cover all of the topics we want to in an episode and sometimes the conversation takes place before and after the show. Sign up for our newsletter as we’re sharing exclusive content with our guests every week! To sign up for our newsletter, sign up here: https://edgeofthewebradio.com/newsletter/


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