The year of 2018 looks to be an exciting year for the search industry and in this episode, we’ll talk to Will Critchlow, the Founder and CEO of Distilled.

He speaks several times a year about the future of search and that’s where we are going today too. Where has search been and where is the search industry going? Find out today with Will Critchlow.

Plus, Will and his team at Distilled have created a great SEO split-testing tool called Distilled ODN. What is SEO split-testing and how do you implement this new tool? All this and more, today on the EDGE!



We are two months away from SMX West – the leading conference for SEO and SEM Professionals. SMX West will take place March 13-15 in San Jose and will have tracks focusing on SEO, SEM, and Retails.

Some of this year’s topics include: AMP, Voice Search, Progressive Web Apps, Video Ads, Shopping Campaigns and more!

Also, SMX officers 6 pre-conference workshops to choose from for additional training and you’ll have plenty of opportunities for networking.

Buy your All-Access ticket before February 3rd to save $300 – plus Edge of the Web listeners will save an additional 10% off your ticket when you use discount code “EDGE”

Get your tickets now for SMX West 2018 in San Jose – March 13-15 – Rates go up after February 3!

To buy your tickets, please visit – don’t forget to use “EDGE” at checkout to save an additional 10%.


We’re excited to welcome a new sponsor to the show – CoSchedule – the #1 Marketing Calendar for everything you need organized.

You no longer need complex spreadsheets, disconnected workflows, and endless email threads to organize your marketing calendars. With CoSchedule, everything is organized in ONE place so you can create and collaborate on your projects, assign tasks – plus you can tie in your social media directly into your CoSchedule calendar.

Head over to to sign up for a 14-day free trial today!

OFFER – For Edge of the Web listeners, the CEO of CoSchedule Garrett Moon, is giving away 25 copies of his new book, the 10X Marketing Formula. To enter, all you need to do is go to and there you can download the first chapter of the book and you’ll be entered to win!

Download our show today or subscribe to our show on iTunes, Google Play, SoundCloud, TuneIn, iHeartRadio, or Stitcher! And now we’re on Spotify!