EP 260: The Marriage of Audience & Intent in Paid Search w/Dan Golden
Dan Golden is the President and Chief Search Artist at Be Found Online, which has been named as the #1 place to work according to AdAge. He’s very passionate towards search and we dive deep with him in this show about paid search.
He’s spent a lot of time learning and testing audience layers in AdWords and has some great insight into targeting audiences with your paid ads.
Also, he wrote a great article that every agency and CMO has a problem dealing with – and that’s the dreaded budget talk. How do you handle this conversation as an agency and we also break down the relationship between sales and marketing.
Listen to this fun episode with Erin, Tom, and Dan – today on the EDGE!
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