June 26, 2018
EP 272: Differences Between YouTube and Facebook Video Ads w/Cory Henke
Cory Henke is the CEO and Founder of Variable Media and he just recently spoke at SMX Advanced and SMX West about YouTube and Facebook Video Ads. So, we wanted to break down those presentations he made on this episode.
We covered a variety of topics in this episode including:
- Lean Back vs. Lean Forward environments – Facebook audience’s tend to be lean forward while YouTube and TV have lean back audiences
- Vertical Video – it works and why you should try it
- Instagram Stories and IGTV
- The Differences between YouTube and Facebook in watch time and engagement
All these topics and more, this week, on the EDGE!
EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI.
Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets!
Download our show today or subscribe to our show on iTunes, Google Play, SoundCloud, TuneIn, iHeartRadio, or Stitcher! And now we’re on Spotify!
Show Reference Links
Facebook opens up Watch to creators & adds video features to take on YouTube
Aiming to design a more YouTube-like landscape for creators, Facebook is broadening its video options and opening the door to Watch.
By: Amy Gesenhues
Google replacing video boxes with video carousel on desktop search
Notice a change to your video views on some of your more popular videos? Google made a change in search on how they display video boxes.
By: Barry Schwartz
Instagram moves on YouTube with IGTV launch, opening platform to hour-long videos
Instagram is opening its doors to long-form video, making it possible for all users to upload hour-long video content that will live within the app on its new IGTV platform and a newly launched IGTV standalone app.
By: Amy Gesenhues