Cory Henke is the CEO and Founder of Variable Media and he just recently spoke at SMX Advanced and SMX West about YouTube and Facebook Video Ads. So, we wanted to break down those presentations he made on this episode.

We covered a variety of topics in this episode including:

  • Lean Back vs. Lean Forward environments – Facebook audience’s tend to be lean forward while YouTube and TV have lean back audiences
  • Vertical Video – it works and why you should try it
  • Instagram Stories and IGTV
  • The Differences between YouTube and Facebook in watch time and engagement

All these topics and more, this week, on the EDGE!


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