July 24, 2018
EP 276: How to do Influencer Marketing in 2018 w/Duncan Alney
We love having our Indianapolis friends in the studio with us for our show and this week, we are joined by Duncan Alney, the founder of Firebelly Marketing. He and his team are well known for their work in social media and influencer marketing.
Influencer Marketing isn’t a topic we’ve covered in depth on the show so we learned a TON on this episode.
Where do you start and how do you find influencers to help promote your brand? Find out this and more today on the EDGE!
EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI.
Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets!
Download our show today or subscribe to our show on iTunes, Google Play, SoundCloud, TuneIn, iHeartRadio, or Stitcher! And now we’re on Spotify!
Show Reference Links
Fixing Twitter Verification 'Not a Top Priority' According to Product Chief
Hey, remember how late last year Twitter paused applications for profile verification due to questions about the process - and what verification even meant?
By: Andrew Hutchinson
Twitter testing Promoted Trend Spotlight ads that give brands space atop the Explore tab
Twitter is carving out new ad space for brands, now testing new Promoted Trend Spotlight ads that give advertisers real estate at atop the Explore tab.
By: Amy Gesenhues
Report: Social media sentiment not predictive of offline brand outcomes
The conventional thinking is that social media conversations about brands are representative of broader consumer sentiment in the overall market.
By: Greg Sterling