July 31, 2018
EP 277: Demand Generation for 2020 w/Jason Miller
Over the last eight years, demand generation has undergone a radical change as the tools and techniques have rapidly shifted. Jason Miller, the Head of Content and Social at LinkedIn EMEA, wrote a great break down of where he thinks demand generation will go over the next two years. Are you ready for this shift?
As we break down this topic, we find out the confusion between lead generation and demand generation, where demand generation and sales fit in today’s businesses, and how this will impact brand marketing in the next few years.
We discuss this and more, today on the EDGE!
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Show Reference Links
Are You Ready for Demand Generation 2020?
Book – Down in Front: A Story from the Back of the Crowd to the Front of the Stage
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