Over the last eight years, demand generation has undergone a radical change as the tools and techniques have rapidly shifted. Jason Miller, the Head of Content and Social at LinkedIn EMEA, wrote a great break down of where he thinks demand generation will go over the next two years. Are you ready for this shift?

As we break down this topic, we find out the confusion between lead generation and demand generation, where demand generation and sales fit in today’s businesses, and how this will impact brand marketing in the next few years.

We discuss this and more, today on the EDGE!


EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI.

Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets!

Site Strategics Logo with orange background

Download our show today or subscribe to our show on iTunes, Google Play, SoundCloud, TuneIn, iHeartRadio, or Stitcher! And now we’re on Spotify!