November 6, 2018
EP 290: Search & Social Advertising Made Better Together w/Mark Irvine
When something goes viral on social media, how long before do keyword searches on that topic begin gaining traction? Can search marketers develop a strategy around these numbers for their content marketing?
Mark Irvine, the Senior Data Scientist at WordStream, has been doing some great research on how social media can impact search engine marketing and how you can take advantage.
Plus, we discuss Quora Ads, updates to the Google Campaign Manager, and more opportunities for featured snippets in the SERP.
All this and more today on the EDGE!
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Show Reference Links
Slideshare – Search and Social – Advertising Made Better Together
Advertisers can now use CPM bidding to buy Quora ads
Quora advertisers can now use CPM (cost per thousand impressions) bidding to buy advertising.
By: Robin Kurzer
LinkedIn Sponsored Content can now be tracked via Google Campaign Manager
LinkedIn announced on Monday it is adding Sponsored Content to the available ad units that can be tracked by Google’s Campaign Manager.
By: Amy Gesenhues
Google Tests Double Featured Snippets
A double featured snippet is a featured snippet with a second featured snippet beneath it. This arrangement effectively shows information from two websites and advertising in the space normally showing ten websites.
By: Roger Montti