Last year, Google updated its Quality Rater Guidelines – what changed and what lessons are there to learn from this update?

Marie Haynes, the owner of Marie Haynes Consulting, Inc., joins us on the show this week as she and her team have dove into this 160+ page document to see what changes SEOs and webmasters can glean from it.

The most important feature of the guidelines seems to focus around E-A-T which stands for Expertise, Authoritativeness, and Trustworthiness.

Several of Google’s recent updates have focused on this topic, so it makes it really important for us to focus on this subject!

Also, Marie Haynes has spent a lot of time discussing the value of Google’s Disavow Tool. Is this tool something we should still be using regularly or is it an outdated tool after Penguin 4.0?

Let’s cover all these topics and more, today on the EDGE.


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