June 5, 2019
EP 314: Automation and Machine Learning with Ginny Marvin
A growing number of advertisers are feeling like lab rats at the hands of the big platforms as they experiment with automation and #MachineLearning. Both #SEO and #DigitalMarketing will never be the same. Ginny Marvin, Editor-in-Chief for Search Engine Land, Marketing Land, and MarTech Today will make sense of it all when she is our guest for episode 314 of the award-winning EDGE of the Web Podcast.
EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI.
Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets!
Download our show today or subscribe to our show on iTunes, Google Play, SoundCloud, TuneIn, iHeartRadio, or Stitcher! And now we’re on Spotify!
Show Reference Links
Twitter Experiments With Showing Users More Ads
Spokesperson: “We are always running experiments with our ad experience, including with the various aspects of ad frequency and targeting.”
By: Matt Southern
Roku’s new Activation Insights tool targets viewers who have shifted to streaming
“The tool is designed to compare potential reach from linear TV ads, giving advertisers visibility into how the campaigns would perform on Roku's platform.”
By: Taylor Peterson
You can now ask Alexa to delete all your voice recordings from the day
“The world is slowly waking up from a full trust in digital companies deep somber and realizing that privacy and security do matter a lot. Amazon is following along that path today by introducing a way for you to quickly delete all your Alexa voice recordings from the day.”
By: Rita El Khoury