This week features analysis and commentary with special guest Lily Ray, SEO Director at Path Interactive on stories such as the Google disavow tool not going away so just use the old version for now, starting July 1 all new sites will be indexed using Google’s mobile-first indexing, and Google’s updated Quality Rater Guidelines targeting E-A-T, page quality and interstitials.
Then we spend time with Lily who will explain what the latest Google focus on E-A-T: Expertise, Authoritativeness and Trustworthiness means for the pages of your websites.
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One major take away is that Google is moving a lot of the documentation in these guidelines away from using the term E-A-T, and instead changing many of the instances where it was used to the term “page quality” instead.