June 7, 2019
EP 315: E-A-T with Lily Ray
This week features analysis and commentary with special guest Lily Ray, SEO Director at Path Interactive on stories such as the Google disavow tool not going away so just use the old version for now, starting July 1 all new sites will be indexed using Google’s mobile-first indexing, and Google’s updated Quality Rater Guidelines targeting E-A-T, page quality and interstitials.
Then we spend time with Lily who will explain what the latest Google focus on E-A-T: Expertise, Authoritativeness and Trustworthiness means for the pages of your websites.
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Show Reference Links
Google Disavow Tool Not Going Away - Just Use The Old Version For Now
If you thought it was going away, it probably isn't. Why disavow is still important, and how to access it.
By: Barry Schwartz
Starting July 1, all new sites will be indexed using Google’s mobile-first indexing
Google to default to mobile-first indexing for new sites. Be sure to build web sites that work well on mobile.
By: Barry Schwartz
Google Updates Quality Rater Guidelines Targeting E-A-T, Page Quality & Interstitials
One major take away is that Google is moving a lot of the documentation in these guidelines away from using the term E-A-T, and instead changing many of the instances where it was used to the term “page quality” instead.
By: Jennifer Slegg