#EDGETALK : What is AMP? – What We Learned at SMX West
Well, we’re back from the great beyond. We got out to San Jose and attended SMX, Search Marketing Expo 2016 this year and boy did we come back with some treasures.
There were a good number of speakers out there that had some wonderful presentations, and we thought, “Hey, we just can’t leave them there, we have to bring some of this back to our listeners.”
So, we have planned for you a series of shows, direct from the top Search Marketing thought leaders today. We’re bringing home the bacon, baby!
And we’re going to start with one of the main things that Google wants us to adopt – Accelerated Mobile Pages (AMP) for short. And we have none other than Paul Shapiro of Catalyst Marketing, to guide us through.