If building a foolproof social advertising strategy to engage your ideal clients sounds like a dream come true, you can do it! Learn how with Traci Reuter, Founder and CEO of Divine Social, is our special guest for episode 318 of the award-winning EDGE of the Web podcast.
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From Jules Wang on Android Police we learn that fake Google Maps listings are weaponized to kill real businesses and confuse you. Strategies include everything “from fake competitors near your real locations, to attacks on your business by overwhelming the system with fake locations, all with the same phone number in an attempt to get all google listings taken down.”
According to Kim Hart on AXIOS, bipartisan senators want Big Tech to put a price on your data. “Senators Mark Warner (D-Va.) and Josh Hawley (R-Mo.) will introduce legislation on Monday to require Facebook, Google, Amazon and other major platforms to disclose the value of their users' data, as first reported Sunday evening on Axios on HBO.” The story says “The bill would require companies that generate material revenue from data collection or processing, and to provide an assessment of the value of that data once every 90 days.”
On Forrester, Jessica Liu reports on the state of social advertising: pretty on the outside, ugly on the inside. The global advertising spend is expected to hit $110 billion by 2022, but 44% of consumers avoid ads on social networks. Younger people use utilize social media in more difficult-to-monetize ways. “Social ads will move away from hypertargeting and towards traditional model.”
