How CAN you Optimize Toward NavBoost
In episode 714 of EDGE of the Web, Kristine Schachinger shares her thoughts about the recent leak of Google’s internal documents and its implications for SEO professionals. With 2500 pages of documentation now public, the SEO community is abuzz with speculation, curiosity, and anger. We cover the ground around the role of user engagement and click signals, addressing misconceptions and the importance of long-term data and context in Google’s ranking algorithms.
Key Segments:
- [00:03:38] Introducing Kristine Schachinger
- [00:07:59] Massive Google Search Algorithm Leak Shocks Community
- [00:11:46] Read Foundational Texts First, Not Document Fragments
- [00:15:54] DOJ Documents Differ From Community Claims about SEO
- [00:19:32]
- [00:22:40] Rankbrain Uses User Engagement To Determine Relevance
- [00:29:02] How Do You Optimize Toward Navboost
- [00:33:37]
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