August 24, 2020
EP 365: Paid Ad Challenges Over The Years with Julie F Bacchini
This week’s featured guest is Julie F. Bacchini, President of Neptune Moon LLC. She has been in the PPC game since the days of LookSmart and Overture, she has truly seen it all. She and her blog have been on many top influencer lists over the past few years, including the PPC Hero Top 25 Most Influential PPC Experts. She has presented on PPC topics locally and at industry events such as Hero Conference and SMX East. We deep-dived into the changes over the years when it comes to paid advertising management. Tune in to episode 365 to get some helpful tips from the pro herself!
Key topics discussed during the show:
- History of PPC changes
- During COVID19
- In recent years
- Successful online advertising
- PPC pro tips
Show Reference Links
Guest Twitter: @NeptuneMoon
Company LinkedIn: https://www.linkedin.com/in/neptunemoon/
The Google Update That Wasn't
The chatter began flying fast and furious about a possible update to the Google Search Algorithm on Saturday August 15, and it looked like a big one. But by Tuesday it was called a “glitch.”
By: Barry Schwartz
Heading Tags are Important to Google
Put simply, Google’s John Mueller indicated that heading tags do matter and are considered a “strong signal” of the content on a web page.
By: Roger Montti
Capturing Leads Through YouTube for Google Ads? Yes, You Can!
New to YouTube are lead form extensions to allow advertisers to capture leads even while users are watching videos.
By: Matt Southern