So, you have set up a PPC campaign and now you’re waiting for the leads to roll in…but they are not!
Didn’t you get sold on the fact that this will get you right in front of your prospects? Wasn’t this supposed to be raining leads by now?
Those thoughts have crossed thousands of advertisers, and it’s a shame. The end campaign for a PPC campaign isn’t the bidding or the keywords, it’s the Lead Acquisition. That’s the cog that gets the least amount of oil.
We’re finishing up our series on Online Paid Ad success with some in-depth focus on acquiring the leads from your campaigns, and the common mistakes made – TODAY ON THE EDGE!
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