May 12, 2015

Branding vs. Marketing – Show 132

So you've got a business and you're ready to push your branding efforts online. The first question you encounter is "How do I go about with branding?"

The Industry’s Favorite SEO Podcast

#EDGETALK : Post Mobilegeddon

So you’ve got a business and you’re ready to push your branding efforts online. The first question you encounter is “How do I go about with branding?”

You probably think branding involves logos, color schemes, website design, brand mentions, social popularity, ad campaigns, promotional efforts, etc.

Is this branding? If you said “yes,” then you’re looking at branding the wrong way. They are marketing tools and strategies, and they only scratch the surface of branding.

So, what’s the difference between marketing and branding? We are taking a swing at the whole topic of BRANDING – today on the EDGE!