August 14, 2018
EP 279: The Importance of Digital Knowledge Management w/Jeff Rohrs
Over the last year or so, we’ve all seen a big shift in the search and with the growth of devices like the Amazon Echo and Google Home, it has become even more important that your organization has a way to manage its digital knowledge.
So, what is digital knowledge? Jeff Rohrs, the CMO of Yext, and his team have coined this term digital knowledge management and have a great list of resources for you to check out!
All this and more, today on the EDGE!
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Show Reference Links
Yext – Digital Knowledge Management
Yext integrates local business listings directly into Amazon Alexa
It’s clear that Amazon sees local search on Alexa devices as strategic. And to date, local business data on Alexa devices has come indirectly through Yelp. However, as of today, Yext will submit business listings directly to Amazon.
By: Greg Sterling
Surprise, no one buys things via Alexa
Of about 50 million Alexa users, only about 100,000 reportedly bought something via voice interface more than once.
By: Devin Coldewey
Google Medic Update: Google's Core Search Update Had Big Impact On Health/Medical Sites
A week ago today, we were the first to report on the big core Google algorithm update - in fact, we covered it several hours before Google confirmed the update.
By: Barry Schwartz