August 28, 2018
EP 281: What You Need To Know About Google Sponsored Units w/Elizabeth Marsten
Chances are you’ve seen (or clicked!) a Google Sponsored Unit and you had no idea what it was. Not a lot is known about Google Sponsored Units as they are new to the shopping environment.
Elizabeth Marsten, the e-Commerce Growth Services Senior Director at Commerce Hub, recently wrote an in-depth article on Search Engine Journal about Google Sponsored Units and is on the show this week to talk about its features and how users can use it in their ad campaigns.
Plus we talk about automation in the PPC world – is it a good thing or a bad thing? And, Facebook is seeing a decline in ad spend but what social network has been booming? All this and more, today on the EDGE!
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Show Reference Links
Google’s Sponsored Units on Search: What Marketers Need to Know
Elizabeth Marsten – Twitter
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