January 29, 2019
EP 299: Why You Should Be Using Bing Ads w/John Lee
Most of a PPC Manager’s focus tends to be on Google Ads – but you could be overlooking a valuable channel for ads – and that’s Bing Ads.
What in store for Bing Ads in 2019? Well, we reached out to our good friend John Lee as he is the Product Learning Strategist for Bing Ads.
He is on the team that helps build training materials and helps with the improvement of Bing Ads so he has a great insight for new users.
We have lots of great information about Bing Ads on this episode of EDGE of the Web!
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Show Reference Links
John Lee – Twitter
Bing Ads Training
Extra News – Google tells some advertisers it will handle their campaign management
Bing Ads launches page feeds for easier Dynamic Search Ads management
Page feeds in Bing Ads will be rolling out to all accounts over the next few weeks to help advertisers manage targets for Dynamic Search Ads.
By: Ginny Marvin
Microsoft and Verizon Media extend Bing Ads-Yahoo deal
Microsoft's announcement that Bing Ads is now the exclusive search-advertising platform for Yahoo and Verizon's other media property, AOL.
By: Mary Jo Foley
Bing Ads offers agencies chance at prizes for accreditation, new accounts, more
Bing Ads has launched a sweepstakes to encourage agencies to increase their participation at the start of the new year.
By: Ginny Marvin