We talk a lot on the show about search engine optimization, but how often are you optimizing your overall marketing efforts?

Hailey Friedman, the Head of Marketing of Improvado, joins us on the show to talk about the process she used to use to measure her marketing efforts and how things have been simplified with a tool like Improvado.

Plus, we talk about all the updates Google announced this week and we talk about the importance of UTM tagging in your campaigns!

All this and more, today on the EDGE!


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