Too many digital marketing and SEO professionals leave something out of the strategies they present to clients: Robust backlinks are the missing pieces of the puzzle, but they have to be done right in a Google-friendly approach to see success. When Adam White, founder, and CEO of SEOJet, want to get SEO results, one of his main go-to strategies is building great backlinks. But unfortunately, far too many digital marketing professionals don’t actually know how to do it right.
Luckily, Adam is this week’s featured guest on EDGE of the Web episode 330. He is on a mission to help bring new levels of legitimacy to SEO practices, and he wants you to know that YES, you CAN (and must) build awesome, Google-friendly backlinks that will do wonders for your sites. Check out this episode to get EDGEucated and practice correct digital marketing tactics!
Love it or Hate it, Another Major Google Algorithm Change is Coming
BERT-optimized natural language processing (NLP) means Google will look at more of the words in a search query to better understand context and intent to return better results to users.
The Facebook News feature was created in partnership with the journalism industry. The “Today’s Stories” content will not be auto-selected by FB algorithms. Instead, a dedicated team of journalists will hand-select those stories.
Can High Link Velocity Result in a Google Penalty?
Are sites penalized if they acquire lots of backlinks quickly? John Mueller says it’s about the quality of the links, not the speed at which they've acquired. Link velocity is only bad if the links are unnatural.
