EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.


620 | Building a Strong Entity Strategy w/ Sara Taher

By |August 26th, 2023|Interview, podcast|

Sara Taher discusses her background in digital marketing, which has led her to be an expert in entity SEO. She unpacks how this tactic is incorporated within Google's Knowledge Panel and User Experience. Whether you use AI tools or not, entity SEO provides the opportunity to elevate your company's presence and brand trust.

618 | Amplifying Women’s Voices in SEO w/ Sarah McDowell

By |August 21st, 2023|Interview, podcast|

Sarah McDowell talks about podcasting and maintaining a healthy work-life balance. She also shares tips on finding sponsors for your podcast.

617 | News from the EDGE | Week of 8.14.2023

By |August 15th, 2023|News, podcast|

Google refines search results, introduces GA4 training... finally. NY Times restricts AI training data use. Amazon develops AI tools for sellers. US public wary of AI. All the SEO updates in this week's News from the EDGE!