Twelve years ago Tim was in graduate school and uploaded his first video to YouTube as a way of introducing his girlfriend to his family across the country. They kept posting videos and soon other people started watching and commenting. It felt a bit disconcerting to have strangers watching his videos, so he started digging into YouTube to figureout how it worked. He discovered others were asking the same questions and being referred to him for answers, so in 2011 he became the first creator to start posting YouTube training videos. Today his company, Video Creators, has been featured by media outlets like FOX, Forbes, BBC even YouTube themselves as he trains other creators to master the YouTube platform and use it as a place to spread messages that change lives. Although his clients have amassed billions of views under his guidance, the best part is that he married his girlfriend and together they somehow managed to have 7 kids in 8 years. They live in Cincinnati and, 12 years later, are still telling their family’s story on YouTube.
Tim can be reached on Twitter@timschmoyer or via LinkedIn
Recent Shows with Tim Schmoyer
523 | YouTube Shorts & Recovering from Burnout w/ Tim SchmoyerInterview / podcastIs YouTube Shorts Good for Your Business?
In our second segment with Tim Schmoyer, founder of VideoCreators.com, we walk through what it takes to create YouTube Shorts with success. It’s not for the faint of heart, truly. Learn about the steps to adhere to and the audience’s desires in Shorts. Tim also shares his story of content creation burnout and the stresses and issues it caused. Tim provides a good deal of transparency into how he got through it and shared tips to avoid “hitting the wall” in your production and, more importantly, your health.
YouTube Shorts: What Value Do They Have?
1 YouTube Subscribers = 23 TikTok Subscribers
Getting Into YouTube Shorts: Key Steps
YouTube Shorts: Just Show Change
Would Tim Recommend Going to YouTube Shorts?
Burnout on Creating Content
Tim Shares His Story on Content Creation Burnout & Tips
(1) Set Healthier Boundaries with Social Media
(2) Stay Well-Grounded
(3) Surround Yourself with People Who Can Do Things Better Than You
(4) Make Sure You Have Therapy in Your Life
Thanks to our sponsors! [...]
August 16, 2022- 521 | Breaking the Google Mindset in YouTube w/ Tim SchmoyerInterview / podcastOptimizing for Humans, Not Keywords
Tim Schmoyer joins back up with the EDGE to discuss a dissonance that has to be figured out: we can’t use our Google SEO mindset for YouTube optimization. It’s not going to work, and we learn why it doesn’t on today’s show. Sneak peek: It’s about engagement and emotion…that’s what feeds the algorithm. Be sure to check out the Video Creators YouTube channel at https://www.youtube.com/user/videocreatorstv
The Google Mentality Doesn’t Apply to YouTube
Paradigm Shift #1: No Longer Targeting Keywords – Target People
Paradigm Shift #2: Don’t Think Search, Think Browse
Archetypes in Thumbnail Design
Paradigm Shift #3: Less Info, More Entertainment
Emotion is a Higher Value Than the Topic
Steps to Reach Your Audience
Thanks to our sponsors! [...]
August 9, 2022
- EP 367: State Of The YouTube Address with Tim SchmoyerpodcastOur featured guest on EDGE of the Web episode 367 is Tim Schmoyer, CEO of Video Creators. In 2006, Tim was in graduate school and wanted to introduce his girlfriend to his family across the country, so he uploaded videos to YouTube of them hanging out together. Others started watching, which freaked him out a bit, so he started digging into YouTube to figure out how it worked. In 2011, he became the first creator to start training YouTube creators. Today his company, Video Creators, has been featured by FOX, Forbes, BBC even YouTube themselves. His team has helped their clients organically earn over 17 billion views and 70 million subscribers, but that’s only the beginning as they continue to train creators to master YouTube and change lives. Tune in today to learn how to grow a loyal audience while creating top-notch video content from an expert!
Key topics discussed during the show:
YouTube During Quarantine
YouTube Trends
Tips For Content Creators
Using Video During COVID19 [...]
September 16, 2020
- Effective Storytelling on YouTube with Tim Schmoyer of Video CreatorsInterviewWhen Site Strategics CEO Erin Sparks spoke with special guest Tim Schmoyer, Founder and CEO of Video Creators, for episode 319 of the award-winning EDGE of the Web podcast, they talked about all the reasons why storytelling videos work so well on YouTube, and what’s holding some companies back from doing it right. Here’s what we learned:
00:24:06
Barriers to Storytelling
Some of the barriers that hold companies back from using a good storytelling structure for their videos are obvious. It obviously takes a lot more work to develop and tell a good story than it does to just do the direct how-to kind of content. It’s just a fact, but the good story videos perform so much better than it’s worth the extra time and effort. It’s the difference between getting a return on the investment or not. What happens to a lot of companies do is they think they’re not so sure about this YouTube thing, so they’ll just try it, but if they don’t go all in then their videos won’t perform well and then they’ll back out because it’s not working. But they didn’t really do it right, so of course, it didn’t work.
Tim and his team are also clear with clients about whether or not YouTube should even really be a significant part of their overall branding strategy. For some companies, their time and money would be spent elsewhere. In other cases, the time of the Video Creators team would be better spent on clients eager to take their YouTube strategy to the next level, as opposed to those who want to be convinced why they should even bother with YouTube at all.
If you’re a digital marketing professional on the inside of a company and the higher-ups aren’t on board with having a YouTube strategy, you should point out to them a few case studies or something that show how what you want to do is performing well for other companies. And if you need to change some minds about YouTube, the most effective way to change minds is by telling a good story – not just a presentation of facts. The science of storytelling shows that when you tell someone a story, they relax. They listen. They connect. It works. The way you convince someone to tell better stories is by telling them a great story.
00:30:30
Applying the 7-Question Model to Audiences
The 7-question model for telling a good story has to be applied not to just the content level of each video you create; it must also be applied to your audience. Here’s how the 7 questions compare from content to the audience:
#
Content Level
Audience Level
1
Who is the character?
Who is your audience?
2
What does that character want?
What does your audience want? Paint point
3
Why can’t they get what they want?
Why can’t they get what they want?
4
What are the stakes? What will it cost this character if they don’t get what they want?
What will happen if your audience can’t overcome their barriers/obstacles?
5
Who/what helps them succeed?
How can YOU be the one who helps them succeed?
6
How does the character ultimately get what they wanted?
What will they be able to do with your help that they couldn’t do before?
7
How does the character change as a result?
What does success, transformation, victory look like when they achieve it? How will they be changed with your help?
When you apply the 7-question model at the audience level, it helps you craft content that meets them exactly where they’re at, meaning they will connect very strongly with it and want more. And then every video they watch from you has that same effect and solves problems for them.
00:34:25
Approaching YouTube with the Right Mindset
Too many companies approach YouTube with the wrong mindset. YouTube’s algorithms aren’t ranking videos based on various SEO things like keywords and so forth. The rank videos based on human signals such as whether people are spending time watching it or not, and do they then watch more.
The other mistake marketers make is that their goal is often to get people to watch a video with the intent of then getting them to go to their website in order to buy something, register for something, and so on. The problem with this is that it effectively ends the viewing session, which Google is going to see as a negative. The approach with YouTube needs to be primarily about sustained engagement. You keep them engaged over a period of time and then at some point they will naturally turn to you for your help. But to think of each video as a direct conversion approach would be a bad idea and only result in disappointment. Think longer-term.
Each piece of your content should have a reasonable goal. Starting out, the goal for a piece of content should not be “to go viral,” or even “get a ton of subscribers.” Those are unrealistic on a per-piece-of-content basis. A more realistic goal is something around discoverability, such as you want this particular video to rank well and be well-suggested. And then another video might be more of an explicit sales video, but if you haven’t built up the trust factor in a whole series of videos before that, you won’t get the best results.
Tim had a client who was doing daily videos during the week, and each one ended with an explicit sales pitch. The client was making a solid $20,000 a month with this approach. Tim’s advice to him was to stop “selling” on every video and only include a sales pitch in one of the videos each week. So instead of five videos each week with a sales pitch, there would be four videos about discoverability, building trust, creating a community and so forth, and only one video with a sales pitch. He figured he would take a big hit by not selling as hard, but what happened is he quickly went from $20K/month to $100K/month!
Tim has a weekly podcast every Tuesday available on iTunes, Sound Cloud, Stitcher, Google Play, Spotify and other podcast sources. There are also new weekly videos every Thursday available on the Video Creators YouTube Channel. And there’s also a free guide available through the Video Creators website that walks you through this whole process of creating effective YouTube content. All the links you need are listed below!
Connect with Tim Schmoyer and Video Creators
Twitter: @timschmoyer (https://twitter.com/timschmoyer)
LinkedIn: https://www.linkedin.com/in/timschmoyer/
YouTube: https://www.youtube.com/videocreators
Facebook: @videocreators (https://www.facebook.com/videocreators)
Podcast: https://videocreators.com/podcast
Website: https://videocreators.com
Evaluate Your Digital Marketing ROI with Site Strategics!
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July 9, 2019
- EP 319: Storytelling on YouTube to Create a Huge Audience with Tim SchmoyerpodcastYouTube launched back in 2005 when it was largely just cat videos and low-quality content. It’s come a loooong way since then, baby! Tim Schmoyer, Founder and CEO of Video Creators, has been getting results on the platform since 2006, and has handled YouTube strategies for the likes of HBO, Warner Bros, and even Disney! In short, if your company doesn’t have a YouTube strategy, you’re missing out! Find out more in episode 319 of the EDGE of the Web podcast RIGHT NOW.
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Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets!
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Download our show today or subscribe to our show on iTunes, Google Play, SoundCloud, TuneIn, iHeartRadio, or Stitcher! And now we’re on Spotify! [...]
July 9, 2019
