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Google is upgrading its Local Service Ads, introducing an auto-select photos feature to display in businesses ads, with aims to enhance effectiveness and rankings. To fully take advantage, advertisers should start updating their LSA profile photos.

Google says URL parameters can create crawl and indexing inefficiencies. The issue is most common among e-commerce websites that use URL parameters to filter, sort, and specify items.

Last Monday, a federal judge ruled that Google is an illegal monopoly, but rivals say a slap on the wrist won’t cut it. Google competitors Yelp and DuckDuckGo push for the DOJ to enforce tougher action to break up the search monopoly.

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