EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.

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  • Episode 711: News from the EDGE - Week of September 2nd, 2024

711 | News from the EDGE | Week of 9.2.2024

By |September 5th, 2024|News, podcast|

Google tests a product categories tab for tailored suggestions, faces a Yelp lawsuit over local search dominance, and enhances YouTube ad targeting.

  • Episode 705: News from the EDGE, Week of August 12, 2024

705 | News from the EDGE | Week of 8.12.2024

By |August 14th, 2024|News, podcast|

Google enhances Local Service Ads with auto-select photos, warns against URL parameters, and faces pressure for tougher monopoly action.

440 | News from the EDGE | Week of 8.9.2021

By |August 11th, 2021|News, podcast|

Erin and Mordy talk COVID and tech SEO. Proof of vaccination on Yelp, Google’s structured data testing tool is gone, potential rumblings of an unmentioned update on the 6th and a new Schema recommendation. There’s no slowdown for marketing opportunities or technical SEO in August; try to keep up! [00:03:31] [...]

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