Google Needs More Lawyers

Google is trying out a new product categories tab in search results, intended to offer more tailored suggestions in product searches. The new tab is driven by performance insights, demand trends, and actionable recommendations.

Yelp is hitting Google with a lawsuit, claiming that the search leader is illegally dominating local search markets. Following the recent and impactful DOJ antitrust lawsuit, Google may have a target on their back as the lawsuits pile up.

You can now create specific remarketing audiences based on individual YouTube channel videos. Google and YouTube have released creator-based audience targeting that allows advertisers pick and choose remarketing lists based off of specific creators. This addition will presumably expand targeting opportunities for YouTube advertisers.

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News from the EDGE:

Captain Obvious: 

  • [00:17:49] Don’t Take Brand Identity Advice From AI

AI Blitz:

  • [00:20:45] Google Gemini Now Accessible From Chrome Address Bar
  • [00:23:01] California Assembly passes controversial AI safety bill

AI Tools:

Barry Blast from Search Engine Roundtable:

  • [00:28:50] New Google Analytics 4 Benchmarking Data
  • [00:30:21] Google Tests New Shopping Search Design
  • [00:32:14] Google Trends Email Subscriptions Going Away Next Month

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