Building a SEO Testing Culture in Your Organization
Our EDGE Tool Series continues with the second episode with Ryan Jones, Marketing at SEOTesting.com. Dig into this thing, it’s a blast!
We dive deep into the world of SEO testing with Ryan as we explore essential metrics beyond rank tracking, such as impressions, click-through rates, and how these relate to business outcomes like revenue and user behavior. Learn the importance of creating a testing culture within an organization and securing stakeholder buy-in for meaningful results.
Ryan shares valuable insights on interpreting conflicting data points, managing anomalies during tests, and the advantages of iterative testing. He emphasizes the need to focus on user experience rather than just aiming for higher rankings. Additionally, Ryan discusses the evolving role of AI in SEO and potential future trends that emphasize business impact over traditional SEO metrics.
Whether you’re navigating frequent algorithm updates or seeking effective ways to improve your SEO strategies, this episode is packed with actionable takeaways.
Key Segments:
- [00:05:38] SEO & Business Metrics Tracking
- [00:07:48] SEO Testing: Understanding Metric Fluctuation
- [00:10:02] Integrating SEO and Business Metric
- [00:13:25] Communicating SEO Testing Value
- [00:16:49] Leveraging SEO Testing for Risk Mitigation
- [00:17:47]
- [00:19:43] Data Annotation for Campaign Impact
- [00:23:12] Focus on User Experience Over SEO
- [00:27:15]
- [00:29:11] Optimizing for AI Impact on SERP
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