EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.


Google Secrets LEAKED with Michael King

  • Episode 691: SEO Testing at Scale with AI with Will Critchlow

691 | SEO Testing at Scale with AI w/ Will Critchlow

By |June 11th, 2024|Interview, podcast|

Join Will Critchlow on EDGE of the Web to explore large-scale SEO testing, search volatility, and AI's potential in SEO for large enterprises.

  • Kevin Indig EP403 Featured Image

403 | SEO Testing Methodologies with Kevin Indig

By |March 22nd, 2021|Interview, podcast|

  For episode 403 of the award-winning EDGE of the Web podcast we continued a conversation with special guest Kevin Indig, Director of SEO at Shopify. Host Erin Sparks spoke with Kevin about the scientific methodology and mindset necessary for SEO improvements as Google evolves. Here’s what we learned:  00:03:50 [...]