EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast
EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.
LATEST PODCASTS
740 | News from the EDGE | Week of 1.13.2025
Andrew Optimisey joins EDGE to discuss marketing shortcuts, data ownership, AI in search, and HubSpot's latest moves. Stay sharp with us!
739 | EDGE Tool Series: Practical Testing w/ SEOTesting.com
Discover the power of SEO testing with Ryan Jones. Learn how to turn test results into game-changing strategies using data and business metrics effectively.
738 | EDGE Tool Series: SEOTesting.com w/ Ryan Jones
Explore SEO A/B testing with Ryan Jones of SEOTesting.com. Learn strategies, split testing tips, and using GSC data for better results.
737 | EDGE Tool Series: Digging into AlsoAsked.com and Google Bugs
Mark Williams-Cook unveils a Google bug exploit revealing ranking insights, plus dives into AlsoAsked.com's power for SERP and intent analysis.
736 | News from the EDGE | Week of 12.16.2024
Andrew Optimisey joins EDGE to discuss marketing shortcuts, data ownership, AI in search, and HubSpot's latest moves. Stay sharp with us!
735 | EDGE Tool Series: AlsoAsked w/ Mark Williams-Cook
Mark Williams-Cook explores SEO's AI evolution, Google's ad-driven moves, and strategies to build strong brands in a dynamic search landscape.
734 | News from the EDGE | Week of 12.9.2024
Andrew Optimisey joins EDGE to discuss marketing shortcuts, data ownership, AI in search, and HubSpot's latest moves. Stay sharp with us!
733 | EDGE Tool Series: Tracking Authenticity w/ Jon Gillham
Jon Gillham discusses AI's role in content strategy, authenticity, and efficiency on EDGE of the Web. Learn about ethical AI use and Originality AI.
732 | EDGE Tool Series: Originality.AI – AI Content Detection
Jon Gillham of Originality AI joins to discuss AI content detection, its accuracy, ethical challenges, and the future of AI in content creation.