EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.

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EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast

EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.

UPCOMING INTERVIEWS

LATEST PODCASTS

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1505, 2025
  • Episode 760: Social News from the EDGE, Week of May 12th, 2025

760 | Social News from the EDGE | Week of 5.12.2025

AI traffic shifts, CTR dodges, and social ad shakeups—Erin and Duncan break it all down in this week’s EDGE of the Web.

1405, 2025
  • 759 | Practical Tips for Utilizing Heat Maps w/ Celeste Gonzalez

759 | Practical Tips for Utilizing Heat Maps w/ Celeste Gonzalez

Unlock heatmap and UX insights with Celeste Gonzalez. Explore SEO strategies, user behavior analysis, and tips for smarter digital marketin

505, 2025
  • Episode 758: SEL News from the EDGE | Week of May 5th, 2025

758 | SEL News from the EDGE | Week of 5.5.2025

Google ad inflation, AI search engine showdown, SMX Advanced returns—Danny Goodwin joins to unpack major shifts in digital marketing!

2404, 2025

757 | User Behavior from Heatmaps w/ Celeste Gonzalez

Celeste Gonzalez explains how heat maps and user behavior data reveal SEO opportunities and improve UX strategies.

2104, 2025
  • Episode 756 with Sara Taher Ai/SEO News

756 | AI/SEO News from the EDGE | Week of 4.21.2025

TikTok ad spend shifts, Google touts Gemini wins, and big lawsuits target AI scraping in this packed episode with Sara Taher.

1704, 2025
  • Google, DMA and Zero-Click with NearMedia

755 | Google, DMA & Zero-Click

Unravel Google's DMA compliance with Near Media's experts. Discover impacts on business, AI in search, and EU digital market insights.

1104, 2025
  • Episode 754 - Local News from the EDGE with Darren Shaw, week of April 11th, 2025

754 | Local News from the EDGE w/ Darren Shaw | 4.11.25

Digital marketing news: Google settlements, Amazon & TikTok. Local SEO insights with Darren Shaw, Google updates, and the value of negative reviews.

304, 2025
  • SEO Week 2025

753 | SEO Week 2025: Shaping the Future of Search with AI and Digital Strategies

Discover SEO Week 2025: Join us in New York for the biggest SEO Conference in 2025

204, 2025
  • Google's DMA Compliance with NearMedia

752 | DMA and Google’s Self-Preference: What Local Businesses Need to Know

Unravel Google's DMA compliance with Near Media's experts. Discover impacts on business, AI in search, and EU digital market insights.

2022 Signal Awards Gold Winner: Individual Episode for Creativity & Marketing

2022 Signal Awards Winner

Produced By

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Recorded at

Edge Media Studios

About

The EDGE of the Web is home to several formats of digital marketing podcasts. Our EDGE Interview Series is a 1 hour, 2 segment Digital Marketing Podcast that covers a wide range of topics such as; search engine optimization, search engine marketing, social media, email marketing, the latest marketing news, and much more! Each episode features one guest regarding a topic that they are passionate about with digital marketing news tailored to that topic. News from the EDGE is a weekly, 30-minute podcast covering the most recent digital marketing news of the week with Erin Sparks and Mordy Oberstein.
© 2025 Site Strategics & EDGE of the Web.

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