EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.


Interview Transcripts

  • Show 340: Natural Language SEO, featuring Dawn Anderson

EP 340 Transcript | Natural Language SEO with Dawn Anderson

By |January 28th, 2020|Transcripts|

  Speaker 1: 00:00:01 On this episode of Edge of the Web. Dawn Anderson: 00:00:03 We should optimize for the web of document, because the web of document has a huge impact on natural language disambiguation and meeting informational needs, but it's messy. The web of data is semantics, schemas, [...]

  • Show 339: Are you a showrunner? Featuring Jay Acunzo

EP 339 Transcript | Are You A Showrunner? with Jay Acunzo

By |January 24th, 2020|Transcripts|

  Announcer: 00:01 On this episode of EDGE of the Web... Jay Acunzo: 00:04 Our mandate has changed and we just do not address it. Our mandate as marketers, whether it was right or wrong used to be grab attention and now it's hold attention. And so I don't think [...]

  • Show 338: PPC: "More than meets the ROI", featuring Tim Jensen

EP 338 Transcript | PPC: More Than Meets The ROI with Tim Jensen

By |January 14th, 2020|Transcripts|

  Announcer: 00:01 On this episode of Edge of the Web... Tim Jensen: 00:04 You can go online and search landing page best practices, and you'll get a ton of conflicting advice, where someone might tell you, "Long form pages work the best." "Short form pages work the best." "Have [...]