EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.

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Interviews (Page 70)

  • Show 306: The Role of Machine Learning and AI in PPC, featuring Brad Geddes

Smart Automation for PPC Results with Brad Geddes

By |March 18th, 2019|Interviews|

When special guest Brad Geddes, PPC expert and co-founder of Adalysis, joined Site Strategics CEO Erin Sparks and Digital Media Director Tom Brodbeck for Episode 306 of the award-winning EDGE of the Web podcast to find out how to put automation to work for digital marketing, Brad shared a lot [...]

  • Show 305: Bridging the Gap Between Content Creation and Marketing Strategy, featuring Erin Acheson

What Digital Marketers Need to STOP Doing

By |March 17th, 2019|Interviews|

When special guest Erin Acheson, President and COO of DemandSphere, joined Site Strategics CEO Erin Sparks and Digital Media Director Tom Brodbeck in-studio for Episode 305 of the award-winning EDGE of the Web podcast to find out the how and why of bridging the gap between content creation and marketing [...]

  • Show 304: The Marketing Rebellion is here, featuring Mark Schaefer

The End of Lies, Secrets and Control in Marketing

By |March 9th, 2019|Interviews|

The fields of marketing and advertising are constantly changing. Past strategies no longer work as technology races ahead. Customers are buying based on personal values and trust in brands is at a 10-year low. What are marketers supposed to do? Site Strategics CEO Erin Sparks and Digital Media Director Tom [...]

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