725 | Semrush Acquires Search Engine Land | What’s Next?

Continued Editorial Integrity and Independence

This is the first for EDGE of the Web, which has the top brass from Search Engine Land! Erin welcomes the impressive panel featuring:

• Marc Sirkin, CEO of Third Door Media,
• Danny Goodwin, Editorial Director, Search Engine Land & SMX
• Barry Schwartz, contributor to SEL and owner of Search Engine Roundtable.

They discuss the huge news of Semrush’s recent acquisition of Search Engine Land (a Third Door Media property). The discussion highlights the ongoing mission to maintain editorial integrity amidst the transition, and the group shares insights on brand visibility strategies and adaptation to the evolving SEO landscape.

The conversation addresses the challenges of maintaining Search Engine Land’s core values while benefiting from Semrush’s expansive resources. Marc, Danny, and Barry contribute their perspectives, emphasizing the importance of transparency and maintaining a balanced approach to content and advertising.

Don’t miss the upcoming SMX Next free online event on November 13th and 14th. It will feature a great lineup of discussions on critical SEO and marketing topics.

Key Segments:

• [00:06:38] The Big News: Semrush Acquisition of SEL
• [00:10:23] The Challenges | Impressions and Insights
• [00:13:15] The Main Goal: Editorial Independence & Integrity
• [00:16:23] What Social Media Said
• [00:20:58]
  EDGE of the Web Sponsor: Site Strategics
• [00:22:10] Advertising Concerns in the Future
• [00:24:25] Semrush: Not Just an SEO Tool
• [00:27:01] What about the Events?
• [00:33:18]
  EDGE of the Web Sponsor: Wix
• [00:34:32] Benefits of the Integration of Semrush Data
• [00:37:42] The Future of SEO?
• [00:43:26] We Love Barry! (had to do it)

• [00:43:47] SMX Next: Free, Live Event on November 13th and 14th

Thanks to Our Sponsors!

• EDGE of the Web Sponsor: Site Strategics
• EDGE of the Web Sponsor: Wix

Follow Our Guests:

Marc Sirkin

• X / Twitter: @msirkin
• LinkedIn: https://www.linkedin.com/in/marcsirkin/

Danny Goodwin

• X / Twitter: @MrDannyGoodwin
• LinkedIn: https://www.linkedin.com/in/dannygoodwin/

Barry Schwartz

• X / Twitter: @rustybrick
• LinkedIn: https://www.linkedin.com/in/rustybrick/
• YouTube: https://www.youtube.com/@rustybrick

Resources:

• https://searchengineland.com/semrush-acquires-search-engine-land-447555
• https://www.seroundtable.com/semrush-acquires-third-door-media-38255.html