Akvile DeFazio

Akvile DeFazio is the Founder and President of AKvertise, Inc., and a recognized leader in paid social advertising. With a deep understanding of how to connect consumers with brands, she manages social media advertising accounts for a wide variety of clients in industries such as ecommerce, events, apps, travel, and B2C lead generation. Her expertise spans platforms like Meta (Facebook/Instagram), LinkedIn, Pinterest, TikTok, Twitter/X, Quora, Reddit, Nextdoor, and Hulu/Disney, making her a sought-after expert in the field.

Akvile’s career began with over a decade of in-house experience at notable companies like evo, Trupanion, and Search Engine Land, where she honed her skills in both paid search and social media marketing. Her impressive portfolio includes working with high-profile clients such as Dwayne “The Rock” Johnson, Lizzo, and Grammy-nominated singer/songwriter Jewel, as well as major brands like Burger King and Chipotle.

Passionate about the dynamic nature of the industry, Akvile thrives on the constant evolution of social media marketing. She loves the community’s collaborative spirit, where sharing knowledge, experiences, and opportunities is commonplace. This fast-paced, ever-changing environment keeps her energized and challenged, fueling her drive to stay ahead in her field.

DeFazio can be contacted on Twitter/X @AkvileDeFazio or via LinkedIn.

Recent Shows with Akvile DeFazio
  • 721 | Leveraging AI for Social Advertising w/ Akvile Defazio
    721 | Leveraging AI for Social Advertising w/ Akvile Defazio721 | Leveraging AI for Social Advertising w/ Akvile DefazioInterview / podcastIn this episode of EDGE of the Web, Erin welcomes the talented Akvile DeFazio to discuss the exciting world of AI in marketing. Akvile shares advice for small businesses looking to harness the power of AI, emphasizing the importance of beginner AI courses and webinars. Akvile shares her thoughts about the dynamic nature of marketing, the intricate balance between AI tools and human creativity, and the necessity of human oversight in AI-generated content. Akvile also announces her upcoming free webinar on Black Friday and Cyber Monday ad strategies, co-hosted with Mikhail Alfon on September 10. She provides an engaging look at AI’s evolving role in advertising, discussing creative tools like Canva’s plugin with ChatGPT, and emphasizing the importance of strategic thinking and empathy in crafting impactful ads. AI Exploits Human-Like Errors For Authentic Advertising Creative Tools For Marketing Exploring AI Tools For Creative Design Solutions AI Prompts Transforming Artistic Creation And Education AI Emotion Synthesis Needs Stringent Governance Controls Ensure Cultural Accuracy With Inclusive, Checked Messaging Beginner AI Resources Upcoming Webinar Announcement Thanks to Our Sponsors! Follow Our Guest X: https://x.com/AkvileDeFazio LinkedIn: https://www.linkedin.com/in/akdefazio/ [...] Read more...October 23, 2024
  • 720 | Meta AI Advertising w/ Akvile Defazio
    720 | Meta AI Advertising w/ Akvile Defazio720 | Meta AI Advertising w/ Akvile DefazioInterview / podcastErin Sparks interviews Akvile DeFazio, founder and president of AKvertise, an award-winning agency specializing in paid social media advertising. Akvile shares her rich experience managing social media adverts across various sectors, including e-commerce, events, and apps, leveraging platforms like Facebook, Instagram, LinkedIn, Pinterest, and TikTok. Key discussion points include: Ad Strategies and Targeting Changes in Consumer Behavior Importance of Conversion Tracking AI and Advertising User Experience Meta Ads for E-commerce Advertising Landscape Changes Akvile also shares the importance of mentorship, ongoing learning, and adaptation in the ever-changing landscape of digital marketing. Listen about her own journey, the role mentors played in her success, and her commitment to paying it forward by mentoring college students. We sure to check her presentation out at BrightonSEO US in November! BrightonSEO!  We’re Back! We’re happy to be able to giveaway 5 free tickets a week with our partners at BrightonSEO!  Click here to get into the weekly entry! Be sure to RateThePodcast/EDGE! We would love to hear from you about this episode! Key Segments: Social Media Targeting Changed Due to Privacy Regulations Paid Social: Effective with AI-driven Features Evolving Expand Ad User Experience; Ensure Seamless Journey Facebook Excels in Advertising, Discovery, and Shopping Use Facebook’s Data for Optimal Audience Targeting Consumers Buying Earlier, Reducing Bottom-funnel Ad Spend Trusting in the Black Box Thanks to Our Sponsors! Follow Our Guest Twitter: https://x.com/AkvileDeFazio LinkedIn: https://www.linkedin.com/in/akdefazio/ [...] Read more...October 9, 2024