Erin Sparks interviews Akvile DeFazio, founder and president of AKvertise, an award-winning agency specializing in paid social media advertising. Akvile shares her rich experience managing social media adverts across various sectors, including e-commerce, events, and apps, leveraging platforms like Facebook, Instagram, LinkedIn, Pinterest, and TikTok.
Key discussion points include:
- Ad Strategies and Targeting
- Changes in Consumer Behavior
- Importance of Conversion Tracking
- AI and Advertising
- User Experience
- Meta Ads for E-commerce
- Advertising Landscape Changes
Akvile also shares the importance of mentorship, ongoing learning, and adaptation in the ever-changing landscape of digital marketing. Listen about her own journey, the role mentors played in her success, and her commitment to paying it forward by mentoring college students.
We sure to check her presentation out at BrightonSEO US in November!
BrightonSEO! We’re Back! We’re happy to be able to giveaway 5 free tickets a week with our partners at BrightonSEO! Click here to get into the weekly entry!
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Key Segments:
- [00:12:59] Social Media Targeting Changed Due to Privacy Regulations
- [00:16:40]
- [00:17:41] Paid Social: Effective with AI-driven Features Evolving
- [00:20:03] Expand Ad User Experience; Ensure Seamless Journey
- [00:21:57] Facebook Excels in Advertising, Discovery, and Shopping
- [00:27:16] Use Facebook’s Data for Optimal Audience Targeting
- [00:29:49]
- [00:33:22] Consumers Buying Earlier, Reducing Bottom-funnel Ad Spend
- [00:34:21] Trusting in the Black Box
Thanks to Our Sponsors!
Follow Our Guest
Twitter: https://x.com/AkvileDeFazio
LinkedIn: https://www.linkedin.com/in/akdefazio/
