490 | News from the EDGE | Week of 4.4.2022
There is a Facebook study from Search Engine Land, Google algorithm volatility from Search Engine Roundtable and discussions about individual Google algorithms in niche industries.
442 | News from the EDGE | Week of 8.16.2021
In this week’s news coverage, Erin Sparks and Mordy Oberstein are keeping an eye on Facebook and Google. Facebook is trying to work user privacy into their ads, ahead of regulatory worries. And, if you want your podcast featured on Google, you need to meet new requirements. [00:05:07] Podcasts featured [...]
EP 251: Shifting from Google Ads to Facebook Ads w/Susan Wenograd
We're seeing more and more clients wanting to experiment with Facebook Advertising - but in most organizations, the PPC Manager is being asked to do the ad management. Susan Wenograd has been in this position before so we wanted to have her on to talk to you about the lessons [...]
