Barry, an SEO Consultant at Polemic Digital, is an accomplished and award-winning SEO specialist with a focus on technical and editorial SEO for global news publishers. With over 24 years of experience in website building and ranking, he has collaborated with clients ranging from small businesses to the largest media brands in the world.
As an independent SEO consultant, Barry provides tailored services to renowned international media brands, including FOX, Future Plc, Investing.com, News UK, and many others. His expertise and dedication to the field have garnered him several prestigious awards and accolades. Notably, the Polemic blog was nominated for Best Blog at the 2013 UK Search Awards, and Barry himself was honored with the Digital Industries Person of the Year award at the 2014 DANI Awards, as well as winning Best SEO Campaign at the 2016 UK Search Awards and the annual DANI Awards in 2018.
Barry’s influence extends beyond his consulting work. He is a frequent speaker at top digital conferences such as Pubcon, SMX, BrightonSEO, and Friends of Search. He actively contributes to the industry, sharing his insights and expertise with professionals worldwide.
One aspect that excites Barry is the influx of fresh talent into the SEO field. He finds it invigorating to witness the arrival of new voices, perspectives, and ideas, which contribute to the dynamic and ever-evolving nature of the industry.
519 | What You Didn’t Know in News SEO w/ Barry AdamsInterview / podcastIn News SEO: Google Doesn’t Read Your Content*
In this second segment of our interview with Barry Adams, we unpacked further some SEO tips for the news publishing industry. We delve into misconceptions about how Google processes news sites. We also find some shocking points, including how Google looks at titles in news posts. We finish up with a discussion about truth in the news industry and how that affects rank.
Be sure to check out the first part of the interview: we start with some major SEO points common from over 50 news site audits Barry has performed.
Don’t Make Optimization a Challenge for the Writers
The Navigation of the Site Cannot Be Overlooked
The Title Isn’t Important: How About That?
Google Doesn’t Even Read the Content Until It Reads the Structured Data
Google Doesn’t Even Render the HTML. News is Fast
The Monetization Factor: Where Load Time Dies
Small Changes Over Time Make the Difference.
How Valuable is Trust in News?
News and Editorial SEO Summit: NewsSeo.io [...]
July 30, 2022- 517 | News Publishing SEO with Barry AdamsInterview / podcastYou’ve Got 48 hours, Get it Right
Barry Adams returns to the EDGE to share key SEO tips for the news publishing industry. We delve into what Barry has seen from over 50 news site audits as the most common opportunities to leverage in the news ranking race. Be sure to check out the second part of the interview: we continue with these key SEO points as well as a focus on expertise and truth as it applies to News SEO.
Career Path of a News Publishing SEO
The Volatility in News Publishing: <48 Hours
Topical Expertise, not Domain Authority
Your Quality Raters Guidelines Checklist
Get the Structured Data Right: NewsArticle + Images
Having SEO Policies for News Adopted from the Top Down
Know Thy Internal Links/Tags
Infinite Scroll: Kill It
Slow Response Times Can Be Your Undoing [...]
July 23, 2022
- 489 | The SCRUM 2: To AMP or Not to AMP, that is the QuestionInterview / podcastIs Google wanting to see a Google-shaped web?
There is a huge debate swirling around the Google AMP over the past 5 years. Proponents and detractors of the Google-centered mobile framework have positioned themselves with steadfast resolve. The mobile news visibility on the search engine result pages were exclusively AMP sites until just last year, too much animosity. With the recent unredacted memos found through a recent antitrust lawsuit in Texas revealing inferred manipulation against advertising networks with the AMP framework, there’s a rekindling of the debate. To AMP or NOT to AMP….that is the question. And this is The SCRUM!
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Introduction Barry Adams and Jono Alderson
History of Google AMP
When AMP was launched, it was flawed (Jono)
Mobile is the primary source of traffic to news publishers (Barry)
Google wanting to see a Google shaped web.
Google is not overreaching (Jono)
Is the lack of control of your website the currency to play in the Google Sandbox?
Google is increasingly violating the social contract (Barry)
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Was this just a money grab?
Google fumbling a product launch again (Jono)
The surge of new, non-AMP visibility when Google removed AMP requirements for the news carousel.
Google is helping business build performance driven sites (Jono)
The slippery slope of Google’s content curation
A model for content licensing?
Lawsuits is the only language Google understands? (Barry)
You can’t site on the sidelines and complain (Jono)
The relationship with the SEO community is so combative (Jono)
There have been some congressional hearings that were just cringe-worthy (Barry) [...]
April 4, 2022
