Cyrus, the visionary Founder of Zyppy SEO, is a multi-faceted professional excelling in the realms of SEO, online marketing, content publishing, speaking, and writing. Interestingly, Cyrus’s journey began as a struggling screenwriter before he discovered the captivating world of SEO in 2009. His first remarkable achievement came when he propelled a wine business from 500k in sales to an astounding 2.5 million within a single year, solidifying his prowess in the field.
In 2010, Cyrus joined Moz, further amplifying his impact within the SEO community. His expertise has led him to speak at prestigious events worldwide, including MozCon, SMX, Marketing Festival, Marketing Nation Summit, MnSearch Summit, and many more. Throughout his career, Cyrus has collaborated with numerous startups and Fortune 500 companies, leveraging his deep understanding of SEO to drive transformative results.
As the driving force behind Zyppy SEO, Cyrus offers a range of services, including SEO consulting, software development, and connecting individuals in need of SEO services with trusted vendors. Zyppy also delivers high-quality SEO content, showcasing original experiments and research. Cyrus has become a reliable source of valuable information over the years, generously sharing his insights and expertise through Twitter. What truly energizes him is the vast untapped potential of search and the increasing diversity within the SEO community, which is gradually breaking down the filter bubble and paving the way for new perspectives and innovative approaches.
Cyrus can be reached online on Twitter @CyrusShepard, or via LinkedIn
Recent Shows with Cyrus Shepard
750 | Unleashing the Power of Personal Experience in SEOInterviews / podcastSEO Redefined
Step into the future of SEO with the EDGE, where Cyrus Shepard reveals how to harness the power of personal content and brand authority in a world increasingly influenced by AI. Learn why authenticity and unique perspectives are your new best friends in the digital arena.
We unpack a treasure trove of insights with Cyrus, covering the key concepts of modern SEO: the importance of brand searches, building authority through expert imagery, and the critical need to integrate personal experience. Discover how Google’s shifting algorithms and Quality Raters Guidelines are reshaping the landscape, requiring a pivot from traditional keyword-heavy strategies to a more holistic, value-driven approach.
Cyrus shares firsthand experiences from his time as a Quality Rater, offering a rare glimpse into how Google evaluates experience and authenticity. Find out why now is the time to invest in unique, non-scalable content that showcases your expertise and passion, setting your brand apart from AI-generated noise.
Brand is the play, folks.
We would always love a review! Go to RateThisPodcast/EDGE and let us know what you think about this interview!
Brand Building for AI Defense
“Images as Essential Content”
Challenging SEO Quality Rater Role
Evaluating Experience for Google Rankings
People-Focused Content
Personalization: Your Company’s Unique Edge
Evolving Strategies for Affiliate SEO
Launching New SEO Marketing Directory: Zippy List
Thanks to Our Sponsors!
Resources:
Zippy SEO Company List [...]
Read More About This EpisodeMarch 24, 2025- 749 | Exploring Brand and SEO Relationships w/ Cyrus ShepardpodcastSEO Paradigm Shift
Join us as Cyrus Shepard shares the evolving relationship between brand and SEO, setting the stage for businesses to thrive in today’s digital landscape.
Explore the profound shifts that are shaking up the old-school SEO world. From understanding Google’s reliance on brand as a filter to discovering which digital strategies can enhance your site’s authority without solely focusing on keywords, we’ve got the latest insights.
Care to rethink your link strategy? Discover how anchor texts can shape your brand’s perception and influence your rankings in this domain-driven age. Erin and Cyrus explore fresh approaches that every good SEO should consider adopting.
Don’t miss out on this Zippy discussion where we explore the starting point for building a brand that impacts SEO.
We would always love a review! Go to RateThisPodcast/EDGE and let us know what you think about this interview!
Measuring Brand Impact in SEO
Essential Brand Marketing Basics
Off-Site Brand Engagement Strategies
Evolving SEO: Personal Experience Matters
Future-Proof Your Content Strategy
Mirror, Image, and SEO Authority
Thanks to Our Sponsors! [...]
Read More About This EpisodeMarch 8, 2025
- 570 | Internal Link Building and Automated Content w/ Cyrus ShepardInterviews / podcastAre You Bullish on Structured Data?
Cyrus Shepard and Erin Sparks explore why internal linking is so important to SEO, all while backing it up with studies and giving many pro tips for all of you SEOs out there. They also go in deep on AI content tools to share how-to and how not to use them and why.
They also go on a sidebar discussing the “happening in real time” implosion of Twitter and its eventual demise. In addition, the two give important must-knows about structured data and how it can impact your internal linking.
Now it’s time to take your inbound link building hat off and put your internal linking hat on for this episode of the EDGE!
Cyrus Shepard & Erin Sparks Discuss Twitter
Internal Link Building
The Importance of Anchor Text
Helpful Contextual Linking vs Menu Navigation
How Helpful is this Page?
Awareness, Consideration, Decision
Just Getting Started in SEO? Do this.
Named Entity Linking
Bullish on Structured Data?
Manual Penalties for Structured Data Spam
EDGE of the Web Sponsor: Wix
Automated Content Writing
The Artificial Intelligence is Learning
AI Chatbots are a Research Tool
SEO Pro Tip
What Bugs/Excites You About the SEO Industry Right Now?
Take the SE Ranking Checklist Challenge!
Receive a one-month Business Package subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps:
Create a project, add at least 5 keywords;
Find 5 competitors via the Competitive Research tool and add them to “My Competitors” section;
Run a website audit and show what issue you are going to fix;
Do a backlink check and upload your backlinks to the Backlink Monitoring tool;
Optimize one page using the Content Marketing tool.
One Edge Listener Will Get A Full Year Business Package. We’ll Announce That On Our Feb 10th Podcast! A $2,500 Value!
Would love it if you’d give us a rating on ratethispodcast.com/edge!
[...]
Read More About This EpisodeFebruary 17, 2023
- 568 | The Google Farmer and our Crop w/Cyrus ShepardInterviews / podcastWe’re Google’s Farmers and It Wants Our Crops
Cyrus Shepard is this week’s guest on episode 568 of EDGE of the Web show. He sits down with Erin Sparks to discuss the changing SERP features, visual search, and the future outlook of SEO.
He is an SEO, online marketer, content publisher, speaker, and writer. Cyrus first discovered SEO in 2009, and took a wine business from 500k in sales to 2.5 million in one year.
Now let’s discuss why SEOs are Google’s farmers on this episode of the EDGE!
Introducing Cyrus Shepard
Pathway to SEO
Visual Search
Zero Click Perspective
Google’s Writing Its Own Content
We’re Google’s Farmers and It Wants Our Crop
The Omnichannel Approach
You Gotta Know the SERP
Zero Click Study from Semrush
Google MUM Taking Hold
Any Tools Tracking SERP Features Well?
Take the SE Ranking Checklist Challenge!
Receive a one-month Business Package subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps:
Create a project, add at least 5 keywords;
Find 5 competitors via the Competitive Research tool and add them to “My Competitors” section;
Run a website audit and show what issue you are going to fix;
Do a backlink check and upload your backlinks to the Backlink Monitoring tool;
Optimize one page using the Content Marketing tool.
One Edge Listener Will Get A Full Year Business Package. We’ll Announce That On Our Feb 10th Podcast! A $2,500 Value!
Would love it if you’d give us a rating on ratethispodcast.com/edge!
[...]
Read More About This EpisodeFebruary 10, 2023
- EP 258: Picking the Right Engagement Metrics for SEO w/Cyrus ShepardInterviews / podcastWhat engagement metrics are you using in your SEO campaign? In this episode, we talk to Cyrus Shepard and get his feedback on that question plus we take audience questions!
Also, have you seen that Google has begun showing search results with no organic listings or ads? What does that mean for the future of SEO?
All this and more – this week on the EDGE!
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Read More About This EpisodeMarch 16, 2018
