Eli Schwartz

Let me introduce you to Eli Schwartz, a seasoned professional with a remarkable 15-year track record in the digital marketing realm. Early on in his career, he witnessed the era of affiliate marketing and rudimentary SEO practices, where building websites and linking clicks to leads were the norm. Recognizing the room for improvement beyond what was being done by college students in their basements, Eli dove headfirst into the world of SEO.

During those days, SEO strategy revolved around keyword density and link purchasing. For those of you who were part of the SEO community back then, you understand the struggles of cramming keywords, spinning articles, and managing link pools. However, Eli’s expertise and innovative approach set him apart. As the leader of the SEO team at SurveyMonkey, he transformed the organic search presence from virtually nonexistent to a major growth driver for the company. His contributions extended to launching SurveyMonkey’s first APAC office and overseeing international SEO operations pre- and post-IPO.

While Eli’s journey holds many more intriguing chapters, it’s worth noting that he has made significant contributions to renowned companies such as Shutterstock, Gusto, WordPress, BlueNile, Quora, Getaround, Mixpanel, and Zendesk. He is not only a formidable force in the industry but also a wealth of knowledge waiting to be shared.

What truly excites Eli is the boundless potential for SEO growth, driven by the escalating customer acquisition costs in paid advertising. As businesses face challenges with rising acquisition costs, Eli sees an opportunity for SEO to emerge as a compelling alternative, offering cost-effective and sustainable strategies. Tune in to our podcast as we delve into Eli’s insights and explore the promising future of SEO in the face of evolving marketing landscapes.

Eli can be reached on Twitter @5le or via LinkedIn.