Gemma Houghton SEO

With over 14 years of experience in international search marketing, Gemma plays a pivotal role as the Director of Marketing at Webcertain, overseeing all marketing endeavors within the group. Additionally, she spearheads the organization and programming of Webcertain’s prestigious International Search Summit.

As the event manager of the International Search Summit and Webcertain’s marketing director, Gemma has been actively involved in ISS since 2008, responsible for the event’s program, operations, and marketing strategies. With a wealth of expertise spanning more than a decade in international digital marketing, Gemma possesses a keen understanding of the challenges, opportunities, and pain points associated with targeting a global audience.

Gemma’s enthusiasm lies in emphasizing content quality and relevance while ensuring the best user experience across channels and mediums. She eagerly observes Google’s evolving perspectives, especially their curated contributions from diverse individuals on various topics, recognizing the ability to establish authority and gain enhanced visibility for social content. Gemma’s dedication to staying abreast of industry developments showcases her commitment to delivering cutting-edge strategies and driving success in the ever-changing landscape of international search marketing.

You can reach Gemma and Webcertain on Twitter @gemhoughton and @WebCertain or via LinkedIn.

Recent Shows with Gemma Houghton
  • 606 | International Culture, Diversification & SEO  w/ Gemma Houghton
    606 | International Culture, Diversification & SEO  w/ Gemma Houghton606 | International Culture, Diversification & SEO w/ Gemma HoughtonInterview / podcastA Global SEO Journey Is extending your website content to an international audience right for your brand? International SEO expert Gemma Houghton joins the EDGE once again to discuss the strategies and steps needed when expanding an organization into the international SEO realm. Likewise, why it’s crucial to consider culture and diverse perspectives when translating your website for an international audience. Join us on a global journey as we explore international SEO during this episode of The EDGE of the Web Podcast! Key Segments:   Introducing Director of Marketing at Web Certain, Gemma Houghton How do you enter the international SEO space with a client? The best way to structure international website URL What is hreflang and what does it signal to search engines? What practices should an organization consider when deploying international SEO? Differentiation of content based on culture when translating websites for international SEO? Where does AI fit in international SEO? Understanding the importance of E-E-A-T when translating a website Gemma Houghton’s pro tip in international SEO [...] July 10, 2023
  • 603 | International SEO w/ Gemma Houghton
    603 | International SEO w/ Gemma Houghton603 | International SEO w/ Gemma HoughtonInterview / podcastIn this episode, Director of Marketing at Web Certain, Gemma Houghton, joins the show to discuss her expertise in International SEO. Gemma gives great insight into the nuances associated with SEO, and marketing across the pond. Enjoy all the in’s and out’s of SEO on a global level on this week’s episode of The EDGE of The Web Podcast! Key Segments: Introducing Director of Marketing at Web Certain, Gemma Houghton What is international SEO for an Organization? Multilingual SEO Opposed to International SEO What is the Concept of Internationalization? Globalization vs. Internationalization Biggest Opportunities and Misconceptions in International SEO What Does International SEO do for a Brand? How do you Forecast Potential Investment and Potential Return? What’s the Hardest Form of International Marketing to Get Into?       [...] June 25, 2023
  • 573 | News from the EDGE | Week of 2.20.2027
    573 | News from the EDGE | Week of 2.20.2027573 | News from the EDGE | Week of 2.20.2027News / podcastWelcome to this week’s episode of EDGEnews, the podcast that brings you the latest updates and insights from the world of SEO and digital marketing. Today’s episode, we have a special guest hostess, Gemma Houghton, who will be joining us to discuss some of the most pressing issues in the industry while sharing her experience with international search. Gemma and Erin Sparks talk about the skyrocketing costs of AI search, the potential downfall of LastPass, and the latest developments with Google. Oh, and why we are all AI guinea pigs! Listen now on the EDGE! News from the EDGE: Introducing Guest Hostess: Gemma Houghton Costs for an AI Search are as Much as 10 Times Higher! This Might be the Last Time You Use LastPass… When It Comes to Chatting with AI, We are Just the Guinea Pigs. Barry Blast from Search Engine Roundtable: Google: Favicons No Longer Need To Be Hosted On Same Domain Google Helpful Content System Can Now Impact Google Discover Visibility Google Releases February 2023 Product Reviews Update #StandwithUkraine   [...] March 2, 2023