Gemma oversees the International Search Summit, the Webcertain web design and development team, and the company’s online and digital presence.
The International Search Summit’s event manager and Webcertain’s director of marketing, Gemma Houghton. She has been involved in ISS since 2008 and is in charge of the event’s program, operations, and marketing. With more than 10 years of expertise in international digital marketing, Gemma is aware of the difficulties, opportunities, and pain points associated with aiming for a global audience.
Gemma has been actively engaged in international search marketing for more than 14 years, and she currently holds the position of Director of Marketing at WebCertain, overseeing all of the division’s marketing initiatives.
She also plans and conducts the International Search Summit for WebCertain.
You can reach Gemma and Webcertain on Twitter @gemhoughton and @WebCertain or via LinkedIn.
- 573 | News from the EDGE | Week of 2.20.2027News / podcastWelcome to this week’s episode of EDGEnews, the podcast that brings you the latest updates and insights from the world of SEO and digital marketing. Today’s episode, we have a special guest hostess, Gemma Houghton, who will be joining us to discuss some of the most pressing issues in the industry while sharing her experience with international search. Gemma and Erin Sparks talk about the skyrocketing costs of AI search, the potential downfall of LastPass, and the latest developments with Google. Oh, and why we are all AI guinea pigs! Listen now on the EDGE! News from the EDGE: Introducing Guest Hostess: Gemma Houghton Costs for an AI Search are as Much as 10 Times Higher! Our Title Sponsor: SE Ranking This Might be the Last Time You Use LastPass… EDGE of the Web Sponsor: Inlinks When It Comes to Chatting with AI, We are Just the Guinea Pigs. Barry Blast from Search Engine Roundtable: Google: Favicons No Longer Need To Be Hosted On Same Domain Google Helpful Content System Can Now Impact Google Discover Visibility Google Releases February 2023 Product Reviews Update #StandwithUkraine edgeofthewebradio.com/ukraine... Read more...March 2, 2023