Krista Seiden is a true powerhouse in the realm of digital analytics. With over a decade of industry experience, Krista first caught our attention through her outstanding contributions to the Google Analytics Academy training videos. Her expertise spans a wide range of subjects, including Google Tag Manager, Google Analytics for Beginners, Advanced Analytics, and Power Users.
Krista’s influence extends far beyond her training videos. She has graced over 100 speaking engagements across the globe, sharing her invaluable insights at prestigious events such as Google I/O, MozCon, ConversionXL Live, ShearLove, SMX, and OptiCon.
As a testament to her dedication and expertise, Krista’s website serves as a comprehensive resource, covering all the crucial aspects of setting up and transitioning to GA4. That’s precisely why we are thrilled to have her join us today on the EDGE.
But what truly excites Krista is the array of new opportunities presented by GA4. She believes there is so much to teach and learn, and GA4 itself offers a wealth of innovative features. Krista is particularly enthralled by the possibilities brought forth by the BigQuery export and the new Explore functionality, which opens up endless avenues for data exploration and analysis.
Join us as we delve into the exciting world of GA4 with Krista Seiden, as she shares her expertise, unravels the potential of GA4’s groundbreaking features, and offers invaluable insights on our podcast.
Krista can be contacted on Twitter @kristaseiden or via LinkedIn
502 | Training on Google Analytics 4 with Krista SeidenInterview / podcastThe World of Cross-Device Attribution
It’s been announced, and we need to ramp up our understanding and implementation of Google Analytics 4.
In part 2 of this interview, Krista Seiden of KS Digital, LLC shares her thoughts on the most significant differences between Universal Analytics and GA4. We explore the larger landscape of features and functions and understand the more flexible data model that GA4 provides. We’re in the world of cross-device attribution, and that’s been the focus of Google for the last three years. We thoroughly enjoyed our talk with Krista and highly recommended her training courses. We even have a discount code!
Sunsetting of Google Analytics 3 – You Can’t Take It With You!
Quick Takes on the Reaction of the Announcement
The Biggest Difference
Moving Away from Pages and Sessions
Bonus Events Out of the Box
No Longer the Limitations that We All Had with Universal (Goals)
Integrations Galore!
Is Google Forcing Us into a Paid Analytics Model?
What’s Different in Real-Time Reporting?
What are the Advantages of GA4?
Flexible Data Model: Deeper Content Parameters
The World of Cross-Device Attribution
How Much Training Does a UA User Need for GA4?
Should a New Marketer Even Learn Universal Analytics?
We’re excited to offer a discount on Krista Seiden’s GA4 courses!
Go to https://academy.ksdigital.co EDGE listeners can get a $200 discount off of any non-intro course with the code “EDGE”!
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May 28, 2022- 498 | Google Analytics 4 Ramp Up with Krista SeidenInterview / podcastWhat’s New and What’s Lost in GA4
It’s been announced and we need to ramp up our understanding and implementation of Google Analytics 4.
Krista Seiden of KS Digital, LLC shares about her role as project manager of GA4, discusses the history of Google Analytics, and maps implementation of Google Analytics 4. An incredible resource of knowledge of GA4, Krista teaches the foundational concepts of the new platform and the treasure trove of new insights that are coming our way. It’s time to get our GA4 game on as we have a year to gather our data before it’s gone from Universal Analytics.
Krista Seiden’s history that led her to GA4
Moving to the GA education team
PM on the new Google Analytics product: GA4
Short history of Google Analytics
What Universal Analytics brought to the table in 2014
GA4 released under the tool name: Google Analytics App Plus Web
The web doesn’t work the same way that we used to measure user behavior
The GA4 foundational concept: User behavioral modeling as opposed to chasing fictitious accuracy
The sunset announcement & the contention
Why are people afraid of GA4
Where is our historical data going?
What is being lost in Google Analytics 4?
This isn’t the Bounce Rate you’re looking for…
First time ever: fully customize the user interface of analytics
Google Signals: Connecting users between their devices
The new mindset of getting into GA4
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May 15, 2022
