Introducing Kristine Schachinger, a highly accomplished digital expert with an impressive 17-year journey in the field. With a keen focus on website design, implementation, and accessibility standards, Kristine has mastered the art of enhancing website visibility through strategic planning, SEO, and social media.
Her expertise goes beyond the surface level, delving into the intricacies of site health auditing, site forensics, and technical SEO. When it comes to tackling the challenges of Google algorithms like Penguin and Panda, Kristine excels in crafting effective site recovery plans. Her extensive background in design, development, and online marketing equips her with a holistic understanding of the complete product lifecycle, complemented by a deep knowledge of underlying technologies and processes.
As a respected industry figure, Kristine is frequently invited to share her wisdom on various platforms. Whether captivating audiences as a speaker or enlightening readers through her writings, she consistently delivers valuable insights. Her influence extends to popular professional networks such as LinkedIn, Google+, and Twitter, where her contributions continue to make a lasting impact.
With an unparalleled wealth of experience and a versatile skill set, Kristine Schachinger is a trusted advisor in the realm of digital marketing. Her unwavering commitment to excellence and her holistic approach to the digital landscape set her apart as a dynamic force driving online success.
Recent Shows with Kristine Schachinger
718 | LLMs and “Summarization Engines” w/ Kristine SchachingerInterview / podcastWhat is the future of Large Language Models and Search?
Kristine Schachinger, SEO consultant at Sites Without Walls, joins us for another episode to discuss the intricacies of Navboost and its ramifications for SEO. Drawing insights from the recent Google versus DOJ court documents, she unpacks this misunderstood “ranking signal.”
Continuing the conversation, Kristine shares the concept of “summarization engines” in replacement of AI Search – as she weighs into what the future of search may be and most likely won’t be. Large language models aren’t all what they are cracked up to be. What is the real scenario, with worsening quality, exploding costs, and unsustainable investments?
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Key Segments:
Ensuring Factual Information To Protect Clients
Google’s Monopoly Deemed Illegal; Future Uncertain.
Could AI Become The Default Search Engine?
Language Models: Quality, Costs, Investment.
AI Models Decentralized
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X/Twitter: https://x.com/schachin
LinkedIn: https://www.linkedin.com/in/kschachinger-seo [...]
October 4, 2024- 714 | Navboost Ranking Signals w/ Kristine SchachingerInterview / podcastHow CAN you Optimize Toward NavBoost
In episode 714 of EDGE of the Web, Kristine Schachinger shares her thoughts about the recent leak of Google’s internal documents and its implications for SEO professionals. With 2500 pages of documentation now public, the SEO community is abuzz with speculation, curiosity, and anger. We cover the ground around the role of user engagement and click signals, addressing misconceptions and the importance of long-term data and context in Google’s ranking algorithms.
Key Segments:
Introducing Kristine Schachinger
Massive Google Search Algorithm Leak Shocks Community
Read Foundational Texts First, Not Document Fragments
DOJ Documents Differ From Community Claims about SEO
Rankbrain Uses User Engagement To Determine Relevance
How Do You Optimize Toward Navboost
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X: https://x.com/schachin
LinkedIn: https://www.linkedin.com/in/kschachinger-seo [...]
September 18, 2024
- EP 352: Google Core Update Recovery with Kristine SchachingerpodcastWhen Google does core updates, there are inevitably winners and losers, and it often doesn’t feel fair for sites that did nothing to intentionally violate and rules! Devaluations from Google updates and manual actions can feel like the end of the world but Kristine Schachinger of Sites Without Walls has advice. Kristine has spent years helping companies through the post-update recovery process. She also has 17 years of digital experience including a focus on website design and implementation, accessibility standards, and all aspects of website visibility involving SEO, social media, and strategic planning. Deep dive into the solutions of Google core updates during EDGE of the Web’s episode 352.
Key topics discussed during the show:
Timeline of Google Core Updates
Updates do NOT mean Google is penalizing you
Google is rolling out updates daily
Key recovery tips
Everything E-A-T; expertise, authority, and trust [...]
April 28, 2020
- Digital Marketing News Roundup with Kristine SchachingerNewsWhen you want to get the latest digital marketing news with insightful analysis and commentary, all you to do is step up to the EDGE. The latest news roundup featured host Erin Sparks and Creative Studio Producer Jacob Mann along with special guest Kristine Schachinger of Sites Without Walls. Here’s the news roundup from Episode 352 of the award-winning EDGE of the Web podcast:
00:00:28
LinkedIn Engagement Up 76% for ‘Work From Home’ Content
From Matt Southern on Search Engine Journal we learn that LinkedIn Engagement Up 76% for ‘Work From Home’ Content. Engagement for ‘work from home’ posts has been on an even greater rise, particularly in the United States. Although not all posts are resonating with users. Data shows it’s the tone that makes the difference as to which content drives the most engagement. In particular, posts with a theme of support, community, and care are on the rise.
Erin Sparks: Obviously there’s a lot more engagement on social media these days, and it’s not really a surprise that work-from-home content is big right now.
Kristine Schachinger: I was sick during a big chunk of this when it first got started so I haven’t gotten into much of that content. As a consultant I’m used to the impacts of economic upheaval, but I think a lot of people are just looking answers and guidance in the midst of all this because it’s new territory for them.
Erin Sparks: There’s so much uncertainty right now, and for a lot of these companies, they were thrust into remote working basically overnight.
Kristine Schachinger: And a lot of those companies that are more “old-school” really have no idea how to do this. For me, it’s not so unusual. I have a client I’ve worked with for three years and I’ve never met a single person face-to-face in that company. That’s pretty unusual.
Erin Sparks: And we’re fortunate to have so many different platforms like Zoom so we can work remotely and still have meetings. I haven’t even heard much in way of issues with Zoom in terms of bandwidth to handle the increase in users.
Kristine Schachinger: No, their main issues have been around security, but they’re working on that even for the free version. Their enterprise version, however, is HIPPA compliant.
00:03:40
Messenger Rooms are Facebook’s answer to Zoom and Houseparty for the pandemic
According to Casey Newton on The Verge, Messenger Rooms are Facebook’s answer to Zoom and Houseparty for the pandemic. Facebook is rolling out a suite of new products to expand its capabilities in video chat. The company today announced Messenger Rooms, a tool for starting virtual hangouts with up to 50 people and allowing friends to drop in on you whenever they like. It’s also doubling the capacity of video calls on WhatsApp from four people to eight, adding video calls to Facebook Dating, and adding new live-streaming features to both Facebook and Instagram.
Erin Sparks: That’s like a quadrupling of their investment in livestream meeting capabilities. But you have to wonder how distracting that is to now have so much more live video interactive capability on social media platforms. How can we get any work or learning done with that kind of distraction available.
Kristine Schachinger: Well, Facebook has yet to hit a home run with live or interactive video. When they rolled out Facebook Live everyone was excited about it, until they tried actually using it and found it was full of problems and limitations. So I don’t think there’s going to be a stampede of users latching on to these new interactive video meeting capabilities. Maybe for personal use, but certainly not for work use.
00:08:41
Google launches search tips for when the query doesn’t return great matches
On Search Engine Land, Barry Schwartz reports Google launches search tips for when the query doesn’t return great matches. Google today announced it is launching a new feature that tries to help you rephrase your query when the search engine cannot find relevant results on the web. Google said it is rolling out in the U.S. today “a new message that lets you know when Google hasn’t been able to find anything that matches your search particularly well.”
Erin Sparks: This is about relevancy, and it’s showing up right on the search page.
Kristine Schachinger: I had this happen on a search I did just the other day. I was doing a search on “Walmart pharmacy locations in Vegas,” which shouldn’t be a troublesome search for Google, but because it had me geolocated in Los Angeles, that geolocation information was overriding the query. Call me crazy, but if I type in a search for “Vegas locations” it should probably return results based on what I type in.
Erin Sparks: And then you can bet they will find a way to monetize their “suggested search,” right? At what point do Google’s efforts become an overreach? Instead of guiding and suggesting, it’s supposed to just return relevant results.
Kristine Schachinger: Google definitely has a problem with the way it’s now doing search. Because they have to mix entities and match them and then use the vector relationship of the entities to determine the relationship between the words, they’ve gotten stuck in a bit of quagmire. It used to be that the links and other items on a page would tell them what the page was about, and it was a little squishier or fuzzier. But now that they’re trying to link things to other things, it’s harder for them to bring back relevancy. They can’t just ignore keywords. And they’re relying on us to teach them how to be better at it.
Connect with Kristine Schachinger and Sites Without Walls
Twitter: @schachin (https://twitter.com/schachin)
LinkedIn: https://www.linkedin.com/in/kschachinger
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April 27, 2020
