Lidia Infante, the Head of International SEO at SurveyMonkey, is a seasoned Senior SEO Manager at Sanity.io with nearly a decade of experience. She’s on a mission to propel Saas, media, and e-commerce businesses to new heights in the online realm.
Lidia is a recognized industry expert, sharing her insights at major conferences such as MozCon, BrightonSEO, UnGagged, and WTSFest. Catch her speaking at the International Search Summit in Barcelona, Spain, on November 16th, where she’ll undoubtedly drop some SEO wisdom.
Passionate about data and storytelling, Lidia is not only a powerhouse in SEO but also a fervent advocate for women in tech. Her commitment to diversity and inclusion shines through in her various podcast appearances, including The SEO Podcast by SEOSLY (Olga Z), The Girls in Marketing Podcast, Azeem Digital Asks, The Search Engine Journal Show, Rankable, SEO in 2023, Voices of Search, Weekly SEO, the SEO Rant Podcast, and Branded Search (Jason Barnard), among others.
Lidia’s excitement is palpable when it comes to AI and its transformative impact on content economics. She believes this shift will prompt a renewed focus on creativity, and she’s all in for navigating this dynamic landscape. Lidia Infante is not just shaping the future of international SEO; she’s helping redefine the narrative.
Lidia can be contacted on Twitter/x @LidiaInfanteM, or via LinkedIn.
640 | Optimizing a Headless CMS w/ Lidia InfanteInterview / podcastMigrating to a New CMS
We welcome back Lidia Infante to the show for her second segment this week. Lidia, an SEO consultant for Sanity.io, goes in depth in describing her expertise in Headless CMS, furthermore demystifying the CMS migration process. She expresses value in her approach to mapping out your knowledge field in order to fully optimize your CMS. Additionally, Lidia sheds light on potential pitfalls that can be averted through proper communication with your website developers. Break free of the traditional CMS shackles holding you back. Today we map out the key to successfully optimize a Headless CMS, right here on The EDGE of The Web!
Key Segments:
Reintroducing Lidia Infante
What’s BrightonSEO All About?
What is a Headless CMS?
Migrating to a New CMS
SEO Tips for Headless CMS’s
What Areas in a CMS Are Taken For Granted?
Using AI to Execute CMS Migration
Lidia’s Outlook on the Industry [...]
November 4, 2023- 637 | Decoding User Intent w/ Lidia InfanteInterview / podcastSingular vs. Plural Keywords
Joining the show this week is Senior SEO Manager at Sanity.io, Lidia Infante. Lidia has nearly 10 years in the industry and extensive experience in PPC, Headless CMS, and SEO.
Lidia discusses the differentiation between singular and plural keywords, explaining the differences in consumer intent between the two. She emphasizes the importance of understanding Google’s perspective on search intent, as singular and plural keywords can indicate different variations in customer motivation.
Plus, understand the necessity to pivot your mindset on keyword usage and intent to conform to SGE moving forward. Intent is upon us this week as we determine what the user actually means right here on the EDGE of the Web!
Key Segments:
Introducing Lidia Infante
Lidia’s Experience at Brighton SEO
Lidia’s SEO Journey
Singular vs. Plural Keywords
How Google Views Customer Intent
Pivoting Your Mindset on Keyword Usage and Intent to Conform to SGE [...]
October 26, 2023
- 626 | News from the EDGE | Week of 9.18.2023News / podcastGoogle’s At It Again…
Google’s all over the place! No surprise that they’re facing scrutiny for the deals they’ve struck that have given them an unfair advantage in the market, but they are now pushing for Gemini, their new LLM, to compete with ChatGPT. Content creators – pay attention to the helpful content update that’s approaching. Talk about shaking things up everywhere…
Moving on to AI, we discuss some negative and positive outputs along with ethical dilemmas that are on the horizon of our evolving tech landscape. Hang on for the ride on this episode of EDGE of the Web.
*BONUS* We’re giving away 40 FREE Brighton SEO tickets from now until November 2nd!!! Enter for your chance to win by going to ! (Rules)
News from the EDGE:
Google Search Antitrust Trial Updates
Watch Out OpenAI & ChatGPB! Google Gemini is Taking Over
Algorithm Changes To Expect (Google Helpful Content Update: September 2023)
AI Blitz:
Microsoft calls deceased NBA player ‘useless’ in AI-written obituary
A boy saw 17 doctors over 3 years for chronic pain. ChatGPT found the diagnosis
AI Tools:
MealPractice – Effortless meal planning with AI-generated recipes
Storly.ai – Write your life’s story with AI interview algorithm
Barry Blast from Search Engine Roundtable:
Barry Blast 1: Report: Google Search Things To Know Rarely Showing Now?
Barry Blast 2: Google Tests Blue Highlighting Text Within Search Result Snippets
We would love it if you’d give us a rating on ratethispodcast.com/edge!
#StandwithUkraine edgeofthewebradio.com/ukraine [...]
September 20, 2023
