Lily Ray

Introducing Lily Ray, a dynamic and accomplished SEO expert making waves in the digital marketing world. With a strong passion for all things SEO, Lily has cemented herself as a leading figure in the industry, consistently delivering exceptional results for her clients.

Lily’s journey in the field of SEO spans over several years, during which she has honed her skills and expertise to perfection. Her profound understanding of search engine optimization strategies, coupled with her analytical mindset, enables her to craft highly effective SEO campaigns that drive organic traffic and boost online visibility.

As an integral part of her clients’ success, Lily employs her strategic thinking and innovative approaches to maximize their SEO potential. Her vast knowledge extends to various aspects of SEO, including technical optimization, content strategy, and link building. By staying ahead of the curve and adapting to the ever-changing digital landscape, Lily ensures her clients stay ahead of their competitors.

Beyond her client work, Lily is a sought-after speaker and thought leader in the SEO community. Her engaging presentations and insightful contributions to industry publications have earned her recognition and respect from peers and professionals alike. Through her dedication to sharing her knowledge and expertise, Lily actively contributes to the growth and advancement of the SEO field.

Lily can be contacted on Twitter @lilyraynyc or via LinkedIn.

Recent Shows with Lily Ray
  • 591 | News from the EDGE | Week of 5.8.2023
    591 | News from the EDGE | Week of 5.8.2023591 | News from the EDGE | Week of 5.8.2023News / podcastIt’s Here, the AI Blitz. Resistance is Futile It’s Here, the AI Blitz section of News from the EDGE.  We’ve fought it long enough, now AI News has its own section. We go through a slew of news in digital marketing as well as delve into the fast-moving topics of AI.  AI tools will be a regular go-to, making your digital marketing week even more distracting!  Join us as we join the Borg!  Resistance is Futile….and ChatGPT has a lot to say when going on dates! News from the EDGE: Really Bad Dad Jokes from Mordy Leaked over a Google- “We are losing the AI battle” – LINK Could the 10 blue links be going away? – LINK AI Blitz: Warren Buffet’s Take on AI – LINK OpenAI’s New Text-to-3D Model – LINK Announcing the Next Wave of AI Innovation with Microsoft Bing and Edge – LINK OpenAI’s U-Turn: Not Training GPT-4 On API Customer Data – LINK ChatPDF (SEO Audit data to Summaries) – LINK Ray Kurzweil Rebuts Calls To Pause AI Research – LINK Barry Blast from Search Engine Roundtable: Barry Blast 1: Google Video Structured Data No Longer Requires Descriptions – LINK Barry Blast 2: Google: It’s A Terrible Idea To Disavow Links Based On Third-Party Metrics – LINK We would love it if you’d give us a rating on ratethispodcast.com/edge! #StandwithUkraine edgeofthewebradio.com/ukraine [...] May 9, 2023
  • 463 | EDGEFlash: November Google Core & Knowledge Graph Updates
    463 | EDGEFlash: November Google Core & Knowledge Graph Updates463 | EDGEFlash: November Google Core & Knowledge Graph UpdatesNews / podcastJason Barnard and Lily Ray join Erin Sparks on an EDGEFlash – a breaking digital marketing news episode.  When it happens, we will get it to you as soon as possible!  We uncovered a relationship of factors that lead us to believe that this is not just another core update!  Breaking news, here on the EDGE! The social media outcry regarding the November Google Core Algorithm updates Ray: This is a tricky update due to the holiday season Ray: How the Volatility Tools Work Barnard: Does Dictionary site visibility increase = new entity knowledge? Barnard: Completely new: core algorithm updates and knowledge graph update together Barnard: 8% rise in the number Rich Elements Increase in “People Also Search For” to 21% BREAKING NEWS:  People Also Search For + Dictionary ranking spikes + Knowledge Graph Entity growth….Google’s more confident, folks! Ray: Intense shifts can change because of current events Words of advice from Ray and Barnard [...] November 24, 2021
  • 444 | News from the EDGE | Week of 8.23.2021
    444 | News from the EDGE | Week of 8.23.2021444 | News from the EDGE | Week of 8.23.2021News / podcastIn this episode, of which the SERP Title is yet to be determined by Google, we have a special guest with us to interpret the hot mess of Title replacements by Google.  Lily Ray, Senior Director, SEO & Head of Organic Research at Amsive Digital reviews her recent article, her observations and the SEO climate at hand.  This is NEW, folks. And it is an Earthquake. Holy Jumbled Titles, Batman! What is Google doing?! Google Search Console has Cross-Language Results Timestamp Previews and Translated Captions coming to YouTube [...] August 23, 2021
  • Digital Marketing News Roundup with Mordy Oberstein and Lily Ray
    Digital Marketing News Roundup with Mordy Oberstein and Lily RayDigital Marketing News Roundup with Mordy Oberstein and Lily RayNewsThe digital marketing news headlines lately have been focused a lot on the impacts of the COVID-19 pandemic, but there was also a Google core update that started rolling out on May 4, which is the primary focus of this week’s bonus news roundup segment in this week’s episode of the EDGE. The latest features host Erin Sparks and Creative Studio Producer Jacob Mann along with special guests Mordy Oberstein, Chief Marketing Officer (CMO) at Rank Ranger as well as Lily Ray of Path Interactive. Here’s the bonus news roundup from Episode 354 of the award-winning EDGE of the Web podcast:  00:00:25 Google’s May 2020 core update was big and broad, search data tools show From Barry Schwartz on Search Engine Land we learn that Google’s May 2020 core update was big and broad, search data tools show. On May 4th, Google began rolling out the May 2020 core update. We know it can take up to a couple of weeks to fully roll out, but based on everything we have seen so far this update is a very big broad update. Erin Sparks: For his article, Barry reached out to you, Mordy to get your take, and you called the update “an abosolute monster.” Tell us more from your perspective. Mordy Oberstein: On the first day of the rollout, it seemed like the update was surprisingly small, which had people thinking maybe Google was going to take it easy on SEOs given all the stress around the pandemic. But then on the second day volatility and visibility spikes were just enormous. We’re talking about 10% fluctuations for top search results in some cases, which is monstrous. Others have seen 10%-20% fluctuations, and even more in some cases. To put that in perspective, your average Google update might result in 1%-3% fluctuations, so this has been really big. Erin Sparks: One of the frustrating things is how different everyone’s lists are of categories of sites that have been affected, and in many cases each list is also changing as the rollout continues and impacts shift around among categories of sites. So this one’s going to have a long burn and SEOs need to stay on top of their data and how it’s changing. But that’s all going to get unpacked during the deep-dive interview since it’s the main topic of today’s show. 00:04:49 550 Winners and Losers of Google’s May 2020 Core Algorithm Update According to Lily Ray on Path Interactive, here are 550 Winners and Losers of Google’s May 2020 Core Algorithm Update. She used the Sistrix U.S. visibility index to analyze a list of 550 domains that have seen impacts from previous core algorithm updates. The visibility index provides a value for the visibility of a domain in Google’s U.S. search results. The data was pulled between Monday, May 4, 2020 and Friday, May 8, 2020. Erin Sparks: Lily, tell us about your analysis process that you went through to come up with your conclusions on how this core update affected the different domains you looked at. Lily Ray: It’s important to understand this isn’t an analysis of the all the domains Sistrix tracks, just a sampling. My sample includes a bunch of sites I track in order to understand the impacts of Google updates, ones I know have invested heavily in E-A-T (expertise, authoritativeness, and trust), ones that I know try to keep up with what we think Google wants to see more of, and also a bunch of hand-picked sites to get representation across different categories, especially lately as it relates to the coronavirus outbreak. Erin Sparks: So what’s your initial take on this update, given that we often don’t see all the impacts for a good two or three weeks. Lily Ray: Yes, my initial analysis only covers what I saw from May 4 through May 8, and it’s going to change and be updated over the next couple weeks. What’s interesting is that quite a few sites who seemed to be doing well in previous updates and were looked to as examples of what Google wants to see, have declined in this latest update. But the converse is also true in terms of sites that saw declines in previous updates have seen some upticks in this one. This is why analyzing this in terms of takeaways is really hard to do. In some cases it feels like Google has dialed back a little on some of their previous desires for sites. Some sites that seemed less trustworthy in previous updates are seeing upticks in this update, which is always surprising and puzzling. Rather than calling those “reversals,” which is a controversial term in the SEO world, I call them “recalibrations.” Erin Sparks: But you did see a lot of volatility in YMYL (your money, your life) sites, though of course we also have to consider the huge impacts of the COVID-19 impact on all of this as well as it’s important to get COVID-related news in front of people. And Barry Schwartz just tweeted recently that it doesn’t look like local SEO was impacted much by this update. What would you consider the big winners and losers in terms of what you’re seeing the percentages you analyzed? Lily Ray: There were some big winners in the addition and recovery space, specifically addictionsandrecovery.com, but you have to keep that in perspective because that site saw big declines in recent years, so in spite of big gains in this update doesn’t mean they’re even back to where they used to be. Same thing with whfoods.com, a guy who publishes a lot of content about nutrition. His site was negatively impacted be several previous updates but he saw a 56% bump up in this update so far. Interestingly, some of the fact-check sites like Snopes saw some declines. Erin Sparks: I’ve been wondering if the shifts in search behavior caused by the pandemic are what elicited this latest update. Lily Ray: I’ve wondered that too, but it’s hard to tell. Take Snopes, for example. They were ranking well before, especially with their COVID conspiracy theories content, but have declined in this update, but not necessarily because they’ve done anything wrong but because other sites like Reuters and CNN have been catching up on publishing a lot of that kind of content, so Snopes has been “naturally” pushed down. And Google relaxed some of its requirements for local news sites if they’re publishing trustworthy COVID content. So it does seem like COVID is driving at least some of this update. Erin Sparks: Does this mean in the future we’ll see more Google updates driven by topical events such as a global pandemic? Or at least a “recalibration?” Lily Ray: In a way we were already seeing that organically, right? So it makes sense that Google would respond in some way to the shifts in consumer behavior caused by something big like a pandemic to make sure consumers are getting what they need, so Google is rewarding sites that do so in this update. It’s logical, really. But it’s still hard to say for sure. Erin Sparks: And yet isn’t also kind of a tough time for businesses to have to deal with this kind of update?  Lily Ray: Yes, with all the extreme economic impacts of the pandemic, my clients who have seen declines are just feel like, “Really? You’re doing this to us NOW?” But there are all the sites who have seen great increases in their visibility and are very happy with this update. Erin Sparks: It’s always a mixed bag. 00:16:52 Yelp and Shopify release omni-channel updates during COVID-19 On IMPACT, Vin Gaeta reports Yelp and Shopify release omni-channel updates during COVID-19. Two big names in the e-commerce and retail industry pushed out updates specifically targeted at omni-channel needs in today’s world. The releases from Shopify and Yelp are specifically intended to help SMBs get the most out of their omni-channel approach to better serve their customers. Erin Sparks: So these updates at Yelp and Shopify are all geared particularly to helping smaller and medium-sized businesses reach people during the pandemic, and especially with pandemic-related content concerning services and products and so forth. Mordy Oberstein: This looks a lot like the kinds of updates Google has been doing to local search panel and local service ads related to the pandemic so people can see the latest information about accommodations businesses are making during the outbreak. And that’s all good stuff. Connect with Mordy Oberstein and Rank Ranger Twitter: @MordyOberstein (https://twitter.com/MordyOberstein)  LinkedIn: https://www.linkedin.com/in/mordy-oberstein-12551715  Website: https://www.rankranger.com Rank Ranger Twitter: @RankRanger (https://twitter.com/rankranger) The Latest Digital Marketing News Delivered to YOU! Why not get the latest digital marketing news delivered directly to your inbox? Go to EDGEofthewebradio.com and you’ll see the subscribe box at the very top of the page. It’s free-of-charge, and we will never use your email for anything except sending you the newsletter. You can also sign up by texting the word “EDGETalk” to 22828, but not while you’re driving! Enjoy these digital nuggets of gold from the EDGE – your source for digital marketing news.      [...] May 11, 2020
  • Digital Marketing News Roundup with Lily Ray
    Digital Marketing News Roundup with Lily RayDigital Marketing News Roundup with Lily RayNewsKeeping up with the never-ending stream of digital marketing headlines can feel overwhelming, but that’s why we include a bonus news roundup segment with each episode of the EDGE. The latest features host Erin Sparks and Creative Studio Producer Jacob Mann along with special guest Lily Ray, SEO Director at Path Interactive. Here’s the news roundup from Episode 351 of the award-winning EDGE of the Web podcast:  00:02:56 Google Waives Ad Serving Fees for News Publishers According to Susan Wenograd on Search Engine Journal, Google Waives Ad Serving Fees for News Publishers. Google has announced their latest way to help during the COVID-19 crises, and this time they’re focusing on journalism. For the next 5 months, Google Ads will waive the ad serving fees associated with their Google Ad Manager product. The platform most commonly known and associated with Google’s legacy AdSense advertising product, where publishers earn money for displaying ads on their website. Erin Sparks: Journalists interested in this benefit need to submit an application by April 29. Google is also contributing $1 million to support reporters.  Lily Ray: This is really great. Google’s had to hit the pause button on a lot of initiatives they had planned for 2020, just like the rest of us. Google is being very benevolent in how they’re responding to the crisis and supporting businesses and getting good information out to people. Erin Sparks: And we also heard about Google handing out ad credits to small and medium-sized advertisers. It’s good to see them giving back in some way. 00:04:28 How COVID-19 may change the SERP forever From Mordy Oberstein on Search Engine Land we learn that How COVID-19 may change the SERP forever. The new sticky side menu functionality at the left side of the page could solve some of the biggest problems Google faces going forward. What started out as a simple alert panel has evolved into the most prolific set of direct information the Google SERP has ever seen. Google’s on-the-SERP coverage of COVID-19 isn’t only an easy-to-access beast of a data source, it’s also a peek at what could be coming to the SERP…permanently. Erin Sparks: Lily, you’ve certainly been focused on how the pandemic is impacting search and user behavior. Lily Ray: Mordy definitely presents some really compelling ideas for how that panel could be used in the future, but so far there’s no indication from Google that it’s going to become a permanent feature. People have been requesting something along these lines for a while, especially those who don’t always like Google trying to assume they know a user’s intent. Some want the ability to toggle through their search results to narrow down into what they’re looking for. It will be interesting to see how people engage with it and what Google does with it over time. Most websites are set up in a way to allow for navigation of the site, and this applies that concept to search results.  Erin Sparks: There does seem to be a trend at Google for more interactive results such as the knowledge panels and Google My Business. With this development, the SERP itself starts to feel like a website or webpage. Lily Ray: Right. And for coronavirus searches, Google doesn’t want to show every publisher on the web. They want a smaller subset of sites from which they’re going to pull information because in a situation like this there’s so much potential for misinformation if they just draw as widely as normal. 00:06:18 Google Search Algorithm Ranking Update Possibly Around April 16th On SEO Round Table,Barry Schwartz reports on Google Search Algorithm Ranking Update Possibly Around April 16th. Last Thursday, April 16th there may have been a Google search ranking update. There was 100% chatter and some of the rank checking tools notices blips in changes on that day. Google has not confirmed any update but there may have been a small one. Erin Sparks: We’re certainly aware of one that happened about three weeks ago that had huge impacts on the medical community.  Lily Ray: Looking at what’s happening with the algorithms day-to-day has been really challenging lately because of so many moving pieces. It’s safe to say that in the midst of the coronavirus pandemic, Google is making adjustments to its algorithms probably every single day. They haven’t said specifically what they’re doing, but it’s safe to assuming they’re doing things to prevent misinformation about the virus, making sure articles aren’t ranking that shouldn’t be, and so on. And with such massive shifts in search behavior, it’s hard to say what’s algorithmically driven and what’s driven by big changes in search demands. When millions of people are suddenly searching on something new, that demand can be reflected in rankings. Erin Sparks: It doesn’t really matter what tools you’re using for monitoring, everything is haywire right now around volatility, so we need to pause and understand that it’s all changing on a daily basis. None of us has ever had to deal with this kind of scenario. There’s just too much noise to say anything with confidence about what’s happening with the algorithms. Connect with Lily Ray and Path Interactive Twitter: @lilyraynyc (https://twitter.com/lilyraynyc)  LinkedIn: https://www.linkedin.com/in/lily-ray-44755615/  Instagram: @lilyraynyc (https://www.instagram.com/lilyraynyc/)  Website: http://lilyray.nyc Path Interactive: https://www.pathinteractive.com PI Twitter: @PathInteractive (https://twitter.com/PathInteractive)  PI Facebook: @pathinteractive (https://www.facebook.com/pathinteractive/)  PI LinkedIn: https://www.linkedin.com/company/path-interactive/ Insightful Analysis of Digital Marketing News in the EDGE Newsletter If you’d like to enjoy the EDGE take on digital marketing news delivered to your inbox, just go to EDGEofthewebradio.com and you’ll see the subscribe box at the very top of the page. It’s free-of-charge, and we will never use your email for anything except sending you the newsletter. You can also sign up by texting the word “EDGETalk” to 22828, but not while you’re driving! Enjoy these digital nuggets of gold from the EDGE – your source for digital marketing news.    [...] April 20, 2020
  • EP 351:  How Coronavirus is Impacting Search Behavior with Lily Ray
    EP 351:  How Coronavirus is Impacting Search Behavior with Lily RayEP 351: How Coronavirus is Impacting Search Behavior with Lily RaypodcastSearch behavior is something that has always been changing over time, but there have been unprecedented shifts caused by the COVID-19 coronavirus outbreak. Google continues its focus on E-A-T and page quality, but how a global pandemic impacts search behavior also has to be factored in. This week’s special guest Lily Ray, SEO Director at Path Interactive, will shed some light on how digital marketing should respond to changes in search behavior. Tune in to episode 351 of EDGE of the Web to get ahead of your competitors by being smart with your SEO strategy during this time. Key topics discussed during the show: A higher degree of online use during Coronavirus How has the Google search engine results page changed? Who has been the ‘winners’ and ‘losers’? SEO tactics to leverage [...] April 20, 2020
  • EP 315: E-A-T with Lily Ray
    EP 315: E-A-T with Lily RayEP 315: E-A-T with Lily RaypodcastThis week features analysis and commentary with special guest Lily Ray, SEO Director at Path Interactive on stories such as the Google disavow tool not going away so just use the old version for now, starting July 1 all new sites will be indexed using Google’s mobile-first indexing, and Google’s updated Quality Rater Guidelines targeting E-A-T, page quality and interstitials. Then we spend time with Lily who will explain what the latest Google focus on E-A-T: Expertise, Authoritativeness and Trustworthiness means for the pages of your websites. Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets! — Download our show today or subscribe to our show on iTunes, Google Play, SoundCloud, TuneIn, iHeartRadio, or Stitcher! And now we’re on Spotify!   [...] June 7, 2019
  • Learning How to E-A-T at Google’s Table with Lily Ray
    Learning How to E-A-T at Google’s Table with Lily RayLearning How to E-A-T at Google’s Table with Lily RayInterviewLily Ray, SEO Director at Path Interactive, keeps a close watch on the ever-changing world of SEO, and especially when it comes to keeping up with changes related to E-A-T: Expertise, authoritativeness and Trustworthiness – increasingly important standards Google is using to make sure websites are presenting accurate information. She spoke with Site Strategics CEO Erin Sparks during episode 315 of the award-winning EDGE of the Web podcast. Here’s what we learned: 00:15:13 E-A-T is About the Quality of YMYL Content Google’s recent focus on E-A-T (expertise, authoritativeness, and trustworthiness) all points back to telling the truth and making sure you have experts behind your content when it matters. Some sites are coming out on top as of recently because they are doing a really good job with E-A-T, and what they’re doing, for example, if they’re a medical site or a very YMYL site (your money or life means content that can affect people’s health and well-being), even if they have junior writers or freelance writers, they have experts collaborate with those writers to put their name behind it. It’s important to know you can still have junior or freelance writers helping produce your content, but you definitely can’t have those people making claims that are not substantiated with real citations and/or written in collaboration with real experts. The level of scrutiny Google is using to determine what’s high-quality content changes depending on how consequential the content is for people’s lives. If you’re writing an article about heart attacks, you better believe you have to use the most expert possible writers in collaboration with your own writers, at least to review the content. If you’re writing about knitting then there’s going to be lower scrutiny, you can have a stay-at-home mom who loves to knit like an expert and that would be fine. And there’s an impact here on writers as well. Writers can help Google by creating associations between the content you’ve written, and then having a biography page on the websites where you’re a contributor, and then associating your biography page to maybe your LinkedIn profile, or your Twitter profile, or anything else you’ve written. If you’ve sold 1,000 books on the topic, you should definitely be linking to the place where you sold those books, and providing the credentials to show you’re qualified to write about these topics. And Google is being really granular with this. Just because you’re an expert on pregnancy doesn’t also make you an expert on fitness. Your biography really has to talk specifically about one niche, but again, this level of scrutiny is really being used more for YMYL websites. If you’re just a person who likes to cook, you can kind of talk or write about it all day long, but Google is upping the ante for content that can have a serious impact on somebody’s health or wellbeing. 00:18:37 E-A-T is Changing and Evolving In the Google Quality Raters Guidelines published in 2018, the term E-A-T appeared in the document something like 186 times. In the new guidelines that came out on May 16, 2019, E-A-T doesn’t appear nearly as often. But YMYL appears nearly 90 times. Another frequent buzzword on this rise in this version is page quality. But the way Google defines page quality is with E-A-T, so they’re talking about largely the same thing with both terms. On a more technical level, page quality is more about how well the content answers the question that’s being posed by the page, but it does tie back into E-A-T, because if you’re making claims that are vague, and the user is left wondering if something is true or wonders where the information is coming from, and you’re not citing your sources or linking to the place where you got the information, all of this relates to page quality, but it also relates to E-A-T as well. The sites who are taking E-A-T seriously will have something like a little button where you can click for more information about the author, and a little pop up will appear that says who this person is, where they went to school, all the other publications they’ve written for, and here’s our editorial policy, and here’s how we fact check all of our content. Other sites are using a grading system where they’ll explain how they’re determining what’s factual and what’s not. If it has been graded red, then it means they included the source, but it doesn’t really meet our criteria for extremely well-fact-checked content. If it’s yellow, it’s somewhere in the middle. If it’s green, they definitely feel good about the facts behind the article. In other words, websites are beginning to police themselves, which is a great development. And they’re doing it in ways that still keep everything user-friendly but add in this whole layer of credibility. 00:25:27 Assessing Your Site’s E-A-T As of right now, there don’t appear to be any decent tools to help you assess how well a website or its individual pages are doing on E-A-T. There’s an opportunity there for someone to make a killing. For now, it’s a very intensive manual review process, but there are some tools that help: Wayback Machine: You’re able to look at different points in time and see what the content looked like before it was hit with an algorithm update, because a lot of times if you go and look at the content now these companies have already made significant changes, so you can’t use only the current iteration of the page to learn what happened, you have to go back in time. Diff Checker is good for text analysis in terms of figuring out what content has been added or removed.  Ahrefs is amazing for link analysis to cross-reference and identify spammy or untrustworthy links. Botify has some great content analysis capabilities, like looking at duplicate content throughout a website. A medical, or YMYL website wants to have as much unique content as possible.  Sitebulb can give you sentiment analysis of content, as in does this has a positive tone, or a negative tone, or things like that. 00:25:27 Simple Steps to Improve Your Site’s E-A-T There are lots of things people can do to improve E-A-T on the pages and sites: About Page: You’d think this is a no-brainer, but you’d be surprised how many sites still don’t have this kind of basic page that builds credibility. Talk about who your company is, why you should be trusted, your company history, who works there, what your mission is, and so on. Authorship: Identify your authors, why they should be trusted, link to the author’s bio page on your website where users can learn more about the author. Avoid Affiliate Links: If your websites fall under the umbrella of YMYL, having affiliate links to various products just don’t look good. In general, you want to avoid trying to sell products through the content. You run the risk of being demoted for it in rankings. You can still do it, but you have to be very clear and transparent about it or make sure the content isn’t YMYL.  Remember when SEOs and digital marketers lived by the mantra that “content is king” and hired tons of junior copywriters to just churn out the content? If Google considers your site to be YMYL, you can’t do that anymore because you have to E-A-T at the Goog’s table! You’ve got to figure out how to get the experts involved and collaborate on the content. What Google doesn’t want is content written by people who are just re-writing other content from the internet. They want to see the credibility of authorship for E-A-T. E-A-T matters because people are using Google to get information rapidly, and they’re relying on Google for very important decision-making in their lives, so you have to provide expert content to Google to be able to compete, and to be able to provide people with the content they’re looking for, and maintain trust with the search engine, as well as with the companies that are offering content in the search engine. For SEOs, stop trying to spam Google and instead do the right thing – E-A-T!   Connect with Lily Ray, SEO Director at Path Interactive Twitter: @lilyraynyc (https://twitter.com/lilyraynyc)  LinkedIn: https://www.linkedin.com/in/lily-ray-44755615/  Website: http://lilyray.nyc Path Interactive: https://www.pathinteractive.com PI Twitter: @PathInteractive (https://twitter.com/PathInteractive)  PI Facebook: @pathinteractive (https://www.facebook.com/pathinteractive/)  PI LinkedIn: https://www.linkedin.com/company/path-interactive/ Site Strategics and Your Digital Marketing ROI If you’d like to find out the truth about whether or not your digital marketing efforts are paying off, Site Strategics can help! Find out how you’re really doing with EDGE sponsor Site Strategics and a Digital Marketing ROI Report that examines your existing SEO, content, social media, and PPC. Visit https://edgeofthewebradio.com/roi/ to get 30% off a comprehensive review of your digital assets! [...] June 7, 2019